The Best Underwear for Women of 2025

Table of Contents

Finding the best underwear for women in 2025 starts with comfort. You want underwear that feels good, fits well, and looks great every day. Today’s market offers more than just the basics. You see brands using innovative materials like organic cotton, bamboo, and recycled blends.

  • Comfort, fashion, and functionality matter more than ever.

  • New designs include seamless styles, moisture-wicking fabric, and smart textiles.

  • Brands now offer a wider range of sizes and body-positive options.

  • Sustainability is evident in eco-friendly packaging and ethical production practices.

You deserve underwear that matches your lifestyle. Whether you want the best bras, the best women’s underwear, or just something comfortable, the right fit and material make all the difference. The best underwear feels good, lasts long, and supports your confidence every day.

Key Takeaways

  • Comfort and fit are the top priorities when choosing underwear, with soft fabrics and seamless designs leading the way.

  • Sustainable materials like organic cotton, bamboo, and recycled blends offer eco-friendly options that feel good and last longer.

  • Inclusive sizing and customizable fits help every woman find underwear that suits her body and lifestyle.

  • Different styles serve different needs, from everyday basics to workout and period underwear, so keep a variety in your drawer.

  • Proper care and timely replacement keep your underwear comfortable, fresh, and durable for everyday confidence.

Best Women’s Underwear: Top Picks

best women's underwear

Choosing the best underwear for women in 2025 can feel overwhelming with so many options out there. You want underwear that feels comfortable, fits your body, and matches your lifestyle. Let’s break down the top picks for every need, from everyday basics to special features like seamless or eco-friendly designs.

Best Overall

When you want the best underwear, you look for comfort, quality material, a great fit, and durability. Experts in 2025 agree that the best women’s underwear checks all these boxes. Brands like Boody, Organic Basics, Flissie, HARA The Label, TomboyX, Step One, and Baserange lead the market.

They stand out for their soft fabrics, ethical manufacturing, and inclusive sizing. TomboyX, for example, offers sizes from 3XS to 6X and keeps prices equal across all sizes, making it easy for everyone to find their perfect fit.

Friendtex also shines here with its high-waisted underwear for women. You get a customizable fit, seamless design, and eco-friendly fabric choices like organic cotton and bamboo. This underwear supports your shape, stays invisible under clothes, and feels soft all day.

Tip: The best women’s underwear always feels good against your skin and holds up after many washes.

Best Value

You don’t have to spend a fortune to get quality underwear. The best value options combine affordability, comfort, and durability. According to consumer reports, Aerie leads the way with its seamless, cotton, and Real Me lines.

These offer a great fit and last through many washes. Other strong contenders include Third Love, Victoria’s Secret, and Love By Gap.

Brand / Line

Key Features & Pros

Cons / Limitations

Aerie (Seamless, Cotton, Real Me)

Comfort, fit, durability, multiple lines

N/A (high rating)

Third Love (Pima Cotton, Comfort Stretch)

Soft Pima cotton, VPL-free seams

Tight leg holes at first, some shifting

Victoria’s Secret (Stretch Cotton, No Show)

Soft, smooth, raw-cut edges

Sizing runs small, may shift

VS Pink Cotton Boyshorts

Wedgie-free, stays put, soft cotton

Limited patterns/colors

Love By Gap (Stretch Cotton Hipster)

Stretchy, breathable, comfortable

Thick seams, some fraying after washes

Friendtex’s Custom Sexy Cotton Women’s Youth Fashion Underwear is another affordable choice. You get a soft cotton-modal blend, a comfortable fit, and fun colors. It’s perfect if you want to stock up on everyday underwear without breaking the bank.

Best Bikini

Bikini underwear is a classic for a reason. You get a balance of coverage and style, making it a favorite for daily wear. The best bikini underwear uses breathable materials like cotton or bamboo for comfort. Seamless options prevent visible panty lines, while string bikinis add a playful touch.

Friendtex Bikini Underwear for Women stands out with its soft, stretchy fabrics and customizable options. You can pick your favorite colors, fabrics, and even add your logo if you’re a retailer. The fit flatters every body type, and the material keeps you cool and comfortable all day.

Note: Always check the sizing chart and reviews to find the best fit for your body shape.

Most Comfortable

You want underwear that feels like a second skin. In 2025, the most comfortable styles use seamless designs, soft fabrics, and smart fits. User surveys praise brands like Ambar Wear, Lululemon, Knix, SPANX, Calvin Klein, and Under Armour for their softness, breathability, and stay-in-place designs.

Friendtex Women’s Hipster Underwear also delivers on comfort. The low-rise fit, soft cotton or microfiber, and smooth seams mean you can wear them all day without pinching or riding up. These are perfect for everyday underwear when comfort is your top priority.

Best for Working Out

If you’re active, you need underwear that keeps up. The best underwear for women who work out uses synthetic blends like nylon, spandex, polyester, modal, and bamboo viscose. These materials wick away sweat, dry quickly, and resist odor. Look for seamless designs and stretchy fits that move with you.

Friendtex offers moisture-wicking options made from bamboo and modal blends. These keep you dry and comfortable during any workout. You’ll love the breathability and support, whether you’re running, cycling, or hitting the gym.

Best Seamless

Seamless underwear is a game-changer for tight outfits and all-day comfort. Top seamless options in 2025 come from Friendtex, Thygesen Textile Vietnam, NF Seamless, Ilary Group, and Appareify. These brands use advanced fabrics like microfiber, modal, bamboo, and Tencel for a smooth, invisible fit.

Friendtex stands out with its seamless technology, eco-friendly materials, and fast customization. You get underwear that feels soft, stays hidden under clothes, and fits perfectly. Plus, you can choose from a wide range of sizes and styles.

Best Period Underwear

best period underwear

Period underwear has become a must-have for many women. The best leakproof underwear combines comfort, advanced absorbent layers, and leak protection. Brands like Thinx, Knix, Modibodi, and Dear Kate lead the market with styles for every flow and body type.

You’ll find seamless, mid-brief, and hip hugger options that keep you dry and confident. These are perfect for young girls, new moms, and anyone who wants a sustainable alternative to disposable products. The best period underwear is washable, reusable, and designed for all-day wear.

Best Everyday Thong

Thongs aren’t just for special occasions anymore. The best everyday thong uses soft, breathable materials like bamboo, micromodal, or cotton. You want a waistband that sits snugly without digging in, and a fit that stays put all day.

Friendtex offers thongs in its women’s underwear collection, using cotton and modal blends for softness and breathability. Seamless options keep lines invisible under leggings or dresses. Try different cuts to find the best everyday thong for your comfort and style.

Best Lace

Lace underwear adds a touch of elegance to your drawer. In 2025, women love lace cheeky panties, boyshorts, bikini panties, and high-cut briefs. These styles balance comfort, support, and a bit of allure.

Lace Underwear Style

Popularity Reason

Key Features and Appeal

Lace Cheeky Panties

Balance of comfort and sexiness; playful yet comfortable fit

More coverage than thongs; flattering cut; versatile for everyday or special occasions

G-strings

Minimal coverage; no visible panty lines

Ideal under tight clothing; adds spice to lingerie collection

Boyshorts

More coverage while remaining sexy

Cozy, perfect for everyday wear; suitable for diverse lifestyles

Bikini Panties

Perfect balance of coverage and style

Classic cut with lace; comfortable daily wear with a touch of luxury

High-cut Briefs

Flattering retro style with modern lace elegance

Elongates legs; romantic and delicate lace; flirty and chic

Lace Hipsters

Comfortable, trendy low-rise option

Wide lace waistband; relaxed fit; feminine and sexy look

Tanga Panties

A blend of bikini and thong features with romantic lace

Moderate back coverage; sexy but less bold than thong or G-string

Lace Control Briefs

Shaping support combined with style

Waist and hip support; delicate lace patterns; functional shapewear

Friendtex’s Women’s Underwear Solid Color Lace Sexy Cotton Underwear gives you 100% cotton comfort with elegant lace details. It’s partially made from recycled materials, so you get style and sustainability in one.

Best High-Waisted

High-waisted briefs are a favorite for support and coverage. They sit at or above your belly button, smoothing your midsection and staying in place all day. SPANX leads the market with options for light to firm compression, but Friendtex High Waisted Underwear for Women is a top choice for everyday wear.

You get a gentle, supportive waistband, seamless design, and eco-friendly materials like organic cotton or bamboo. These briefs work well under high-waisted jeans, dresses, or whenever you want a smooth silhouette. They’re also great for postpartum recovery or anyone who wants extra support.

Best Boxer Briefs

Boxer briefs for women are all about comfort and support. They offer more coverage than traditional panties and stay put under tight clothes. You’ll find longer inseams that prevent chafing and riding up, making them perfect for workouts or lounging.

Brands like TomboyX and Aerie use soft, stretchy, and breathable fabrics. Friendtex also offers boxer-style options in its women’s underwear collection, using bamboo, modal, and organic cotton blends. These boxer briefs are suitable for every body shape and activity.

Best Eco-Friendly

Eco-friendly underwear matters more than ever. The best underwear for women uses organic materials like GOTS-certified cotton, TENCEL, and modal.

Brands such as Knickey, Only Hearts, ilovebad Organics, Felina, Cottonique, Underprotection, and Organic Basics lead the way with sustainable fabrics, ethical sourcing, and recyclable packaging.

Friendtex stands out with its commitment to sustainability. You can choose underwear made from organic cotton, bamboo, and recycled materials. The company holds certifications like GOTS, Sedex, and Better Cotton Initiative, so you know your underwear is both comfortable and responsible.

Best Knickers

The best knickers in 2025 come in all shapes and sizes. You’ll find fancy options like Bella yellow organic bamboo silk from Ayten Gasson, full coverage Sloggi Basic+ maxi briefs, and eco-friendly choices like Elliot Organics Bettie hipster shorts.

Everyday picks like M&S pure cotton high-leg knickers and Stripe and Stare high-rise knickers are affordable and soft.

Friendtex offers a wide range of knickers, including hipsters, bikinis, and high-waisted briefs. You get a comfortable fit, breathable material, and styles for every occasion. Whether you want something fancy or just the best underwear for everyday wear, you’ll find a pair that suits you.

Product Reviews and Features

Comfort and Fit

You want underwear that feels good from morning to night. The best breathable underwear in 2025 uses soft cotton, modal, and bamboo blends. These materials give you a comfortable feel and help prevent irritation. Seamless styles and smart fabrics adjust to your body, so you get a secure fit without chafing.

Many women love classic briefs, hipsters, and boyshorts for their all-day comfort. Maternity and postpartum options, like Frida Mom and Bodily All-In Panty, offer gentle support and stretch for changing bodies.

Friendtex’s high-waisted and hipster underwear provides a comfortable fit with a flexible waistband and smooth seams. You’ll notice the difference in comfort when you choose the right size and material.

  • Soft, breathable underwear keeps you cool.

  • Seamless designs eliminate visible lines and rubbing.

  • Adjustable waistbands and stretchy fabrics support your shape.

Materials and Sustainability

You care about what touches your skin and the planet. Underwear for women now features organic cotton, bamboo, micromodal, and recycled polyester. These materials use less water and energy, and avoid harsh chemicals. You get a durable, comfortable feel and help reduce textile waste.

Friendtex uses eco-friendly fabrics like organic cotton and bamboo, so you enjoy moisture-wicking underwear that’s gentle and sustainable. Recycled nylon and polyester add strength and help cut down on environmental waste.

Choosing sustainable underwear means you support ethical production and get high-performance, breathable underwear.

  • Organic cotton and bamboo offer softness and moisture-wicking.

  • Recycled materials boost durability and eco-friendliness.

  • Sustainable underwear lasts longer and feels better.

Size Range and Inclusivity

Finding the perfect fit matters. Brands like TomboyX, Boody, and Step One offer sizes from 3XS to 6X. You see consistent pricing and fit testing for all body types.

Friendtex provides customizable options, so you get underwear that fits you, not just the average. The market now supports everyone, with inclusive sizing and guarantees for comfort.

Brand

Size Range

TomboyX

3XS-6X

Boody

XS-4XL

Step One

XS-4XL

Flissie

S-3XL

Friendtex

Petite-Plus

Design and Style Options

You want underwear that matches your style. Seamless underwear, high-waisted briefs, cheeky cuts, and leakproof designs are popular. You’ll find bold colors, lace details, and moisture-wicking underwear for every occasion.

Friendtex offers customizable styles, so you pick the color, fabric, and fit you love. The market now features adaptive designs, AI-driven fitting, and expressive patterns. You get comfort and fashion in one package.

Style Category

Key Features for 2025

Seamless Underwear

Invisible, eco-friendly, comfort-focused

High-Waisted Briefs

Supportive, smooth silhouette, leakproof underwear

Cheeky Cuts

Playful, moderate coverage, comfortable feel

Moisture-Wicking

Breathable, odor control, all-day comfort

Durability and Value

You want underwear that lasts. Top brands use advanced fabrics and strong stitching for durability. Boody and TomboyX keep their shape after many washes. Friendtex uses pre-shrunk, moisture-wicking underwear materials for long-lasting wear.

You pay a bit more upfront, but you get 2-3 times the lifespan compared to fast-fashion options. Features like anti-chafing panels and natural dyes add value. Choosing quality underwear means you save money and enjoy comfort longer.

Tip: Invest in durable, comfortable underwear for better value and fewer replacements.

Best Moisture-Wicking Underwear

Staying dry and comfortable matters, whether you’re running errands or crushing a workout. Moisture-wicking underwear has become a must-have for active women in 2025.

These styles pull sweat away from your skin, keeping you fresh and confident all day. You’ll notice the difference during long days, intense workouts, or even just a hot commute.

Top Choices for Active Women

You want underwear that works as hard as you do. The best moisture-wicking underwear uses advanced fabrics like bamboo, modal, merino wool, and synthetic blends.

These materials dry quickly, fight odor, and feel soft against your skin. Friendtex offers moisture-wicking options made from bamboo and modal blends, perfect for daily wear or exercise. You can also find leakproof styles that combine moisture-wicking technology with extra protection.

Here’s a quick look at top-rated picks for 2025:

Brand/Product

Material

Key Features & Performance

Price & Sizes

Notes

Friendtex Moisture-Wicking

Bamboo, Modal

Breathable, quick-drying, customizable fit, leakproof options available

Wide size range

Great for daily wear, workouts, and sensitive skin

Paradis Sport Natural Fiber

Superfine Micro-modal

Durable when wet, odor-resistant, and absorbs moisture well

Higher price, eco-friendly

Wedgie-free, not seamless, may feel chilly in cold

Branwyn Essential

Merino Wool

Soft, odor-resistant, moisture-wicking, ideal for hiking

N/A

Great for outdoor activities

ExOfficio Give-n-Go 2.0 Brief

Synthetic blend

Lightweight, quick-drying, stays in place, moisture-wicking

XS-3X

Popular for travel and active use

Bamboo Cool Moisture-Wicking

Bamboo Viscose, Spandex

Antibacterial, dries quickly, budget-friendly

S-XXL

Best for short activities, stretches after long wear

Tip: If you want extra peace of mind, try leakproof or leakproof underwear styles. These combine moisture-wicking layers with built-in protection for busy days or workouts.

Health and Comfort Benefits

Moisture-wicking underwear does more than keep you dry. You get real health and comfort perks:

  • Minimizes chafing and reduces skin irritation, even on long days.

  • Helps control odor by managing sweat, so you stay fresh.

  • Fights sweat and infections, supporting better intimate health.

  • Gives you confidence and peace of mind, especially with leakproof options.

  • Regulates body temperature for all-day comfort.

  • Many styles use antimicrobial fabrics for extra wellness.

  • Designed for universal comfort, fitting all body types and lifestyles.

  • Made from sustainable, eco-friendly fibers, so you can feel good about your choice.

You’ll love how moisture-wicking underwear keeps you cool, dry, and comfortable. If you want the best moisture-wicking underwear for your active life, look for styles that offer leakproof protection and sustainable materials. Friendtex delivers on all fronts, making it easy to stay comfortable and confident every day.

How to Choose the Best Underwear for Women?

how to choose the best underwear for women

Understanding Styles

You have so many underwear styles to pick from, and each one serves a different purpose. Briefs give you full coverage and support, making them ideal for everyday wear. Bikinis offer a balance between coverage and style, while thongs and G-strings help you avoid visible panty lines under tight clothes.

Hipsters sit low on your hips and feel comfy for all-day use. Boyshorts work well if you want more coverage or need something for skirts and dresses. High-waisted briefs smooth your midsection and provide extra support. Friendtex offers a diverse range, so you can mix and match styles to suit your mood, outfit, or activity.

Tip: Keep a variety of styles in your drawer. You’ll always have the right pair for any occasion.

Choosing Materials

The fabric you choose makes a big difference in comfort and breathability. Cotton is a classic pick because it’s soft, hypoallergenic, and lets your skin breathe. Modal and TENCEL™ are even softer and wick away moisture, which keeps you feeling fresh.

Bamboo and sustainable blends are gentle on your skin and the planet. For workouts, try underwear with spandex or nylon for stretch and durability. Friendtex uses eco-friendly materials like organic cotton, bamboo, and modal, so you get comfort and sustainability in one.

Fabric

Comfort Level

Breathability

Best For

Cotton

Soft

High

Everyday underwear

Modal

Very soft

High

Sensitive skin, workouts

Bamboo

Soft

High

Eco-friendly choice

Nylon/Spandex

Stretchy

Medium

Active days

Fit for Every Body Shape

Getting the right fit is key to feeling good all day. Measure your waist and hips, then check the size chart before you buy. Hipsters flatter round and heart-shaped bodies, while Brazilian cuts look great on petite frames. Boyshorts suit everyone and offer more coverage.

High-waisted briefs support your tummy and smooth your silhouette. Seamless underwear works for all shapes and keeps lines hidden. Friendtex offers customizable fits, so you always find something that feels just right.

Solving Common Issues

You might run into problems like chafing, sweating, or irritation. To fix these, pick breathable fabrics like cotton or modal and avoid synthetic panels that trap heat. Change your underwear daily and wash it with gentle, fragrance-free detergent. If you get thigh chafing, boyshorts can help.

For visible panty lines, seamless styles or thongs are your best bet. If you have sensitive skin, stick with 100% cotton and skip fabric softeners. Always wash new underwear before wearing it for the first time.

Note: If you keep having irritation or discomfort, talk to your doctor for advice.

Shopping and Care Tips

Finding Your Size

Getting the right fit makes all the difference. You want underwear that feels snug but never tight. It should sit smoothly on your waist and legs, without leaving red marks or bunching up.

Start by checking the size chart—most brands, including Friendtex, offer clear guides based on height and weight. Grab a tape measure and wrap it around your waist and hips. If your measurements fall between sizes, go for the larger one. Comfort matters more than numbers.

Think about your body shape and the style you prefer. Hipsters, bikinis, and high-waisted briefs all fit differently. Try a few styles to see what feels best. If you’re shopping for affordable undies, look for brands that offer an affordable multipack so you can test different fits without spending too much.

When to Replace Your Underwear?

You might wonder how often you should swap out your underwear. Most experts say every 6 to 12 months is a good rule. Watch for signs like sagging elastic, thinning fabric, holes, or persistent odors.

If your underwear loses its shape or feels uncomfortable, it’s time for a refresh. Old pairs can collect bacteria and cause skin irritation. Regular washing helps, but nothing beats a fresh set. Keeping your drawer stocked with affordable options means you can replace them without stress.

Tip: If you notice your underwear doesn’t fit right or looks worn, don’t wait—replace it for better comfort and hygiene.

Care Instructions

Taking care of your underwear keeps it soft and lasts longer. Wash your pieces in cold water to protect the fabric, especially bamboo or modal blends. Use a gentle cycle and mild detergent. Skip the fabric softener—it can break down fibers. Air-dry your underwear when you can.

This helps keep the shape and stretch. Friendtex recommends these steps for all their styles. Proper care means your favorite pairs stay comfy and fresh, even after many washes.

Care Step

Why It Matters

Cold water wash

Protects fabric, prevents shrinkage

Gentle detergent

Maintains softness, eco-friendly

Air dry

Preserves shape and elasticity

Note: Well-cared-for underwear lasts longer and feels better every day.

Conclusioon

You deserve to feel confident every day. Picking the best women’s underwear means you get comfort, style, and support. When you shop for the best underwear for women, you find options that match your needs and personality.

Expert-tested picks and brands like Friendtex help you discover the best bras and the best underwear for every occasion. If you want premium, customizable choices, explore Friendtex and update your drawer with quality and sustainability in mind.

FAQ

How do you know which underwear style fits you best?

You want to think about your daily routine and comfort. Try different styles like briefs, bikinis, or hipsters. If you move a lot, seamless or moisture-wicking options work well. Always check the size chart before you buy.

What’s the best way to care for your underwear?

Wash your underwear in cold water with a gentle detergent. Skip fabric softeners. Air-dry when possible. This keeps the fabric soft and helps your underwear last longer.

How often should you replace your underwear?

Most experts say you should replace underwear every 6 to 12 months. Look for signs like stretched elastic, holes, or fading. Fresh pairs help you stay comfortable and confident.

Can you find eco-friendly underwear that feels good?

Yes! Many brands use organic cotton, bamboo, or recycled materials. You get comfort and help the planet. Friendtex offers sustainable options that feel soft and last long.

Do you need special underwear for the best bras?

You don’t always need special underwear for the best bras, but seamless or high-waisted styles can help create a smooth look under clothes. Try matching sets for extra confidence.

Tip: Mix and match styles to find what feels best for you.

best underwear for women
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