When you shop for comfortable and stylish women’s underwear, you want more than just a pretty design. Editors and experts agree that comfort starts with great fit, breathable fabrics, and seamless construction.
They often recommend materials like tencel, modal, bamboo, and cotton because these support both comfort and breathability. Expert advice also points you toward sustainable choices, so you can feel good about your underwear for women and its impact.
Brands like Friendtex lead the way, offering comfortable underwear with a focus on quality, fit, and sustainable fabrics like modal and tencel. With the right underwear, you get comfort, style, and confidence every day.
Key Takeaways
Choose underwear made from soft, breathable fabrics like cotton, modal, bamboo, or TENCEL™ for all-day comfort and skin health.
Look for brands that offer a great fit with stretchy, seamless designs to avoid pinching, rolling, or visible lines under clothes.
Pick underwear styles that match your lifestyle and outfit needs, such as briefs for support, bikinis for a modern look, or thongs for no visible lines.
Consider sustainable underwear brands like Friendtex that use eco-friendly materials and ethical production to support the planet.
Care for your underwear by washing gently and air drying to keep fabrics soft and durable for longer wear.
Top Underwear Brands and Editor Picks

When you look for comfortable and stylish women’s underwear, you want options that editors love. Let’s break down the top brands, what makes them stand out, and why you might want to add them to your drawer.
Calvin Klein
Calvin Klein is a classic choice for many women. You’ll notice editors rave about its timeless design and high quality. The Modern Cotton Stretch collection mixes cotton and elastane, giving you a snug fit that feels soft all day.
If you want something even smoother, the Body Modal line offers a luxurious texture with a modern look.
The Invisibles range is perfect if you want seamless underwear that disappears under clothes. Calvin Klein keeps comfort, fit, and style at the center, making it a go-to for editor-loved comfortable underwear.
Aerie
Aerie underwear is all about inclusivity and comfort. You’ll find a wide size range, from XXS to XXL, and bras up to 42DD. Aerie’s #AerieREAL campaign features real women, no retouching, and strong body positivity.
The modal fabric feels buttery-soft, and the bikini cut flatters many body types. You get affordable, cute styles that evolve with trends. If you want underwear for women that celebrates everybody, Aerie is a top pick.
Tip: Aerie’s body-positive approach and variety make it easy to find comfortable and stylish women’s underwear that fits your needs.
Brand | Inclusivity & Comfort Approach | Unique Selling Points |
---|---|---|
Aerie | Everyday styles, real women, no retouching, wide size range, body positivity campaigns | Comfort, inclusivity, affordability |
Fruit of the Loom
Fruit of the Loom is a staple for comfort. You get classic brief styling with a generous full cut, made from 100% cotton for softness. The cotton-covered leg bands prevent chafing, and the non-binding waistband adds extra comfort.
If you want tailored comfort, the Fit for Me® line is designed for curves and sizes. Breathable microfiber and micro-mesh fabrics keep you cool, while seamless designs reduce irritation. Fruit of the Loom makes comfortable underwear that’s easy to wear every day.
Classic brief styling
100% cotton softness
Non-binding waistband
Seamless options for irritation-free wear
SPANX
SPANX is famous for shaping and smoothing. You’ll find seamless designs that disappear under clothes, giving you a sleek look. The brand uses soft, stretchy fabrics that move with you. SPANX offers a range of styles, from everyday briefs to high-waisted shapers. If you want underwear that supports and flatters, SPANX is a smart choice.
lululemon
Lululemon brings athletic comfort to underwear for women. You get lightweight synthetic blend fabrics that breathe well and feel soft.
The fit is modern and tailored for active lifestyles. Lululemon underwear stays unobtrusive under leggings and workout gear. If you want sleek, comfortable underwear for movement, lululemon delivers.
Lightweight, breathable fabrics
Modern fit for active women
Affordable and cost-efficient
Auden
Auden, found at Target, balances affordability with some sustainable practices. You’ll see recycled materials in select styles, reflecting Target’s push for more sustainable apparel.
Auden offers a wide range of fits and sizes, making it accessible for many women. While not a premium sustainable underwear brand, Auden is a good option if you want budget-friendly choices with a nod to sustainability.
Note: Auden’s use of recycled materials makes it a moderate choice for those who want affordable and sustainable underwear.
PINK
PINK by Victoria’s Secret is popular among younger shoppers. You get playful designs, bright colors, and a wide range of styles. The fabrics are soft and stretchy, and the fit is designed for comfort. PINK’s marketing focuses on body positivity and inclusivity, making it a favorite for women who want fun, comfortable underwear.
Everlane
Everlane stands out for its eco-friendly and comfortable underwear. You’ll find Econyl, a regenerated nylon made from recycled fishing nets and fabric scraps. The underwear feels silky, breathable, and lies flat against your skin.
The bralette offers support without restriction, thanks to a thick band and stretchy recycled fabric. Everlane’s focus on sustainability and comfort makes it a top pick for conscious shoppers.
Gap
Gap offers affordable, comfortable, and stylish underwear. You get soft fabrics and well-fitting styles like the Super Soft Lace Thong and Bikini. The designs are subtle, with stripes, solids, and minimal prints.
Gap underwear is invisible under clothes and attractive on its own. You’ll find deals like three-for-$25, making it easy to stock up on comfortable and stylish women’s underwear.
Affordable pricing
Soft, well-fitting styles
Subtle, mature designs
Lake Jane
Lake Jane is known for its luxurious fabrics and elegant designs. You get underwear that feels soft and looks sophisticated. The brand focuses on comfort and style, offering options for women who want a touch of luxury in their everyday essentials.
Lonely
Lonely celebrates individuality and comfort. You’ll find unique designs, delicate lace, and soft fabrics. The brand supports body positivity and inclusivity, making underwear for women that feels special and comfortable.
Entireworld
Entireworld is a favorite for eco-conscious shoppers. You get basics made from recycled or organic cotton, ensuring sustainability. The brand offers essentials like underwear, socks, and tees at competitive prices.
Comfort is enhanced by line drying, which keeps fabrics soft and fresh. Entireworld combines sustainability, comfort, and affordability for women who care about the planet.
Recycled or organic cotton
Eco-friendly essentials
Affordable, direct-to-consumer pricing
Stripe & Stare
Stripe & Stare uses TENCEL™ modal for exceptional comfort and sustainability. The fabric is twice as soft as cotton, breathable, and moisture-wicking. Production is carbon-neutral and eco-friendly, with nearly all materials recycled.
Stripe & Stare plants a tree for every order, supporting environmental responsibility. If you want sustainable underwear that feels amazing, Stripe & Stare is a top choice.
TENCEL™ modal softness
Carbon-neutral production
Tree planting for every order
Friendtex
Friendtex sets a new standard for comfortable and stylish women’s underwear. You get premium manufacturing with eco-friendly materials like organic cotton, bamboo, micromodal, and recycled polyester.
These fabrics are soft, breathable, moisture-wicking, and durable, supporting all-day comfort. Friendtex holds certifications such as GOTS, Sedex, and Better Cotton Initiative, showing a strong commitment to sustainable and ethical production.
You’ll find advanced fabric technologies, including moisture-wicking and antimicrobial properties, which help reduce chafing, control odor, and support intimate health. Friendtex uses precise craftsmanship, pre-shrunk fabrics, and strong stitching for a perfect fit and long-lasting wear.
You can customize designs, colors, and sizes, making it easy to find underwear for women that matches your style and needs.
Friendtex offers a wide product range, including Bamboo Underwear for Women, Bikini Underwear for Women, high-waisted styles, and hipsters. Each piece is designed for comfort, eco-friendliness, and versatility.
If you want sustainable underwear that fits perfectly and feels luxurious, Friendtex is a brand you’ll want to explore.
Friendtex combines comfort, sustainability, and customization, making it a standout choice for women who value quality and responsible fashion.
Comfortable and Stylish Women’s Underwear Materials

Choosing the most comfortable underwear fabric can make a huge difference in your day. You want underwear that feels soft, keeps you dry, and supports your skin’s health. Let’s look at the most popular materials editors and experts recommend for women.
Cotton
Cotton is a classic choice for underwear. You’ll love how breathable cotton feels against your skin. It’s soft, hypoallergenic, and perfect for sensitive skin. Medical experts say cotton helps prevent irritation and infections by allowing air to flow and absorbing moisture.
Organic cotton is even better for women who want eco-friendly and gentle options. If you want underwear for everyday wear, cotton is often the most comfortable fabric.
Breathable cotton keeps you cool.
Hypoallergenic and gentle for sensitive skin.
Absorbs moisture but can retain it longer than other fabrics.
TENCEL™ Modal

TENCEL™ modal is a favorite for comfort and breathability. You get a silky, smooth feel that’s softer than cotton. TENCEL™ modal is moisture-wicking, so it keeps you dry and fresh. It’s also sustainable, made from beech tree pulp in eco-friendly systems.
Many women say modal underwear feels luxurious and stays cool, even in warm weather. If you want the most comfortable underwear fabric for active days, modal and tencel are top picks.
Silky and soft texture.
Superior moisture-wicking and breathability.
Eco-friendly production.
Bamboo
Bamboo underwear from Friendtex stands out for comfort and sustainability. Bamboo grows fast, needs little water, and doesn’t require pesticides. The fabric is soft, breathable, and moisture-wicking. It’s naturally antibacterial, which helps prevent odor and irritation.
Friendtex uses certified bamboo and organic cotton, making their underwear ideal for sensitive skin and all-day wear. If you care about the planet and want the most comfortable underwear fabric, bamboo is a smart choice.
Tip: Friendtex’s bamboo underwear is gentle, eco-friendly, and perfect for women with sensitive skin.
Micro-Mesh
Micro-mesh is a great option if you want breathable materials for sports or active days. The ventilated fabric allows air to flow, keeping you cool and dry. Micro-mesh underwear often has a cooling waistband and soft leg bands for extra comfort. You’ll find this material in many athletic styles for women.
Elastane Blends
Elastane blends add stretch and shape to underwear. You get a snug fit that moves with you. Cotton-elastane blends combine breathability and comfort with flexibility. Polyester-elastane blends offer durability and quick-drying features. While elastane is less breathable than natural fibers, it helps underwear keep its shape and support.
Material | Comfort Level | Breathability | Sustainability | Best For |
---|---|---|---|---|
Cotton | High | High | Moderate | Everyday, sensitive skin |
TENCEL™ Modal | Very High | Very High | High | Active, warm climates |
Bamboo (Friendtex) | High | High | Very High | Sensitive skin, eco-friendly |
Micro-Mesh | High | Very High | Moderate | Sports, active wear |
Elastane Blends | Moderate | Moderate | Low | Stretch, support |
Underwear Styles for Women
Choosing the right underwear style can make your day so much better. You want a style that matches your comfort needs, your outfit, and your taste. Let’s look at the most popular options and see which ones might give you the perfect fit.
Bikinis
Bikini underwear is a favorite for many women who want a playful, modern look. You get moderate coverage with a waistband that sits at your mid-torso. Friendtex bikini briefs stand out because they use soft, breathable fabrics like bamboo, cotton, and modal.
You’ll notice the fit hugs your curves without feeling too high or low. These are great for everyday wear, active days, or even special occasions. If you want a flattering cut with lots of color and fabric choices, bikinis are a solid pick.
Feature/Aspect | Bikini Briefs (Friendtex) | Briefs (Other styles) |
---|---|---|
Waist Style | Mid-torso, secure | High-rise, full support |
Coverage | Moderate | Full |
Comfort | Lightweight, breathable | Supportive, snug |
Versatility | Every day, active, special | Daily sports, support |
Fit | Hugs curves, elastic | Secure, higher rise |
Briefs
Briefs are the classic choice for everyday comfort. You get full coverage and a supportive waistband that stays in place. Editors recommend briefs for daily wear, work, sports, and even sleeping.
If you sit for long periods or want extra support, briefs are ideal. You’ll find options with mid-rise or high-rise fits, so you can pick what feels best. Briefs work well under most outfits and help prevent bunching or rolling.
Tip: Briefs are perfect for long travels, cold weather, and layering in winter.
Thongs
Thongs give you minimal coverage but can still feel comfortable if you choose the right fabric. Look for butter-soft modal, cooling microfiber, or ultra-soft cotton. Thongs are great when you want no visible panty lines under tight clothes.
You get a smooth fit and a barely-there feel. Many women like thongs for special occasions or when wearing leggings.
High-Waisted
High-waisted underwear from Friendtex offers a tailored fit for every body type. You get gentle tummy control, a supportive waistband, and all-day comfort. The seamless design makes these invisible under tight clothing.
Friendtex uses premium, breathable fabrics like organic cotton and bamboo, so you stay cool and comfortable. High-waisted styles work well for postpartum recovery, layering, or when you want a smooth silhouette.
Customizable sizing for the perfect fit
Eco-friendly options
Tummy control and support
Hipsters
Hipster underwear sits low on your hips and gives you moderate to full coverage. Friendtex hipsters use soft cotton and seamless construction for a smooth look under clothes. You’ll find options for plus sizes and lots of colors. Hipsters are great for everyday wear, especially if you want a modern style that stays in place.
Boxers
Boxer-style underwear for women offers a relaxed fit and extra coverage. You get a loose, comfortable feel that works well for lounging or sleeping. Boxers are perfect if you want freedom of movement and a casual vibe.
Brazilian
Brazilian underwear combines the best of bikinis and thongs. You get a cheeky cut with less coverage in the back but more than a thong. The fit is flattering and works well under dresses or jeans. Brazilians are a fun choice for women who want a mix of comfort and style.
If you want everyday comfort, briefs, high-waisted, and hipsters are top picks. For special occasions or tight outfits, thongs and Brazilians work best. Bikinis and boxers are great for casual days or when you want a playful look.
Choosing Comfortable Underwear
Finding comfortable underwear starts with knowing what matters most for your body and lifestyle. Let’s break down the essentials so you can choose comfortable underwear that feels great all day.
Fit and Support
You want underwear that feels like a gentle hug, not a squeeze. The right fit means no pinching, rolling, or digging. Always check the size chart for each brand, since sizing can vary.
Friendtex makes it easy with inclusive sizing and customizable options, so you get the perfect fit every time. Look for soft, no-pinch waistbands and stretchy fabrics that move with you. If you feel supported but not restricted, you’ve found your match.
Factor | Description |
---|---|
Fabric Type | Breathable, soft, moisture-wicking materials like cotton, bamboo, modal, and microfiber keep you comfortable. |
Fit and Construction | Secure but not tight; seamless designs and soft waistbands prevent chafing. |
Underwear Style | Pick styles that suit your coverage needs and outfits. |
Proper Sizing | Use size charts and focus on comfort, not just the number on the tag. |
Seamless Design
Seamless underwear is a game-changer. You avoid lines under clothes and skip the discomfort of seams digging into your skin. Comfortable, seamless underwear feels invisible, even under leggings or fitted dresses.
Friendtex offers seamless options in many styles, so you can enjoy a smooth look and feel. If you want underwear that disappears under your outfit, seamless is the way to go.
Tip: Seamless designs help prevent chafing and keep you comfortable during long days.
Breathability
Breathability is key for all-day comfort. Fabrics like cotton, bamboo, and modal let your skin breathe and wick away moisture.
This keeps you cool and helps prevent irritation. If you have sensitive skin or live in a warm climate, prioritize breathable materials. Friendtex uses eco-friendly fabrics that support breathability and comfort, so you stay fresh from morning to night.
Durability
You want underwear that lasts. Look for strong stitching, quality fabrics, and elastic that holds up wash after wash. Proper care—like washing with gentle detergent and air drying—extends the life of your underwear. Friendtex uses premium materials and craftsmanship, so your comfortable underwear stays in shape and feels good longer.
When you choose comfortable underwear, focus on fit, seamless design, breathability, and durability. Friendtex’s customizable sizing and fabric choices make it easy to build a wardrobe that works for you.
Sustainable Underwear for Women
You probably notice more brands talking about sustainable underwear these days. That’s because you want to feel good about what you wear, not just how it feels on your skin but also how it impacts the planet. Let’s look at what makes underwear truly sustainable and why it matters for you.
Eco-Friendly Materials
When you choose sustainable underwear, you support the use of eco-friendly materials. Brands now use fabrics like organic cotton, bamboo, and recycled polyester. These materials break down faster than synthetics and use fewer resources during production.
You help reduce waste and lower your carbon footprint just by picking the right pair. Bamboo, for example, grows quickly and needs little water. Organic cotton skips harsh chemicals. Recycled polyester gives new life to old plastic. You get comfort and peace of mind at the same time.
Tip: Look for underwear made from biodegradable or recycled materials if you want to make a real difference.
Certifications and Ethical Production
Certifications show you which brands take sustainability seriously. Friendtex stands out with certifications like GOTS, Organic 100, and Better Cotton Initiative. These labels mean the company uses organic fibers and follows strict environmental rules.
Friendtex also supports ethical manufacturing. Workers get fair treatment, and factories meet high safety standards. You can trust that your underwear comes from a brand that cares about people and the planet.
Certification | What It Means for You |
---|---|
GOTS | Organic fibers, strict eco standards |
Organic 100 | Verified organic content |
Better Cotton Initiative | Responsible cotton farming |
Subscription and Customization Options
You want underwear that fits your style and values. Many sustainable brands now offer subscriptions, so you never run out of your favorites. Friendtex lets you customize colors, sizes, and even fabrics. This means less waste and more satisfaction.
You get exactly what you need, and nothing goes unused. Subscriptions also help brands plan better, which reduces overproduction and supports a sustainable future.
Choosing sustainable underwear is a simple way to support the planet and enjoy comfort every day.
Conclusion
You want comfortable and stylish women’s underwear that feels great every day. Focus on soft fabrics, a perfect fit, and eco-friendly choices. Try editor favorites or explore innovative brands like Friendtex for the best underwear.
Choose the best underwear for daily wear by matching styles and materials to your needs. Build your daily underwear collection with options that support comfort, confidence, and sustainability.
FAQ
How do I know which underwear style is best for me?
Try different styles like briefs, bikinis, or high-waisted. Think about your daily outfits and comfort needs. If you want more coverage, go for briefs. For a modern look, try hipsters or bikinis. Your comfort comes first!
What fabrics should I choose if I have sensitive skin?
Look for soft, natural fabrics like organic cotton or bamboo. These materials feel gentle and help prevent irritation. Friendtex offers hypoallergenic options that work well for sensitive skin. Always check the label before you buy.
How can I make my underwear last longer?
Wash your underwear in cold water and use a mild detergent. Skip fabric softeners and bleach. Air dry when possible. These steps help keep the fabric soft and stretchy. Your underwear will stay comfy and look new longer.
Are sustainable underwear brands better for the environment?
Yes! Brands that use organic cotton, bamboo, or recycled materials help reduce waste and pollution. Certifications like GOTS or Better Cotton Initiative show you the brand cares about the planet. You make a positive impact with every eco-friendly choice.