Top 30 Underwear Brands in the World「2025 Updated」

When it comes to foundational garments, the quality and design of underwear can significantly impact daily comfort and confidence. Several global brands have risen to prominence, consistently delivering exceptional fit, innovative materials, and stylish designs. These top underwear brands cater to diverse needs and preferences, setting industry standards for comfort, durability, and aesthetic appeal.

Exploring the leading names in the underwear market reveals a commitment to craftsmanship and understanding the essential role these garments play in our lives. From everyday basics to specialized performance wear, these brands offer a wide spectrum of choices, ensuring everyone can find their perfect fit and style.

What is Underwear

Beneath our visible attire lies a foundational layer – underwear. More than just a barrier, it’s a personal choice that intertwines with our comfort, confidence, and even our health. This intimate garment provides a soft embrace against our skin, offering support where needed and a sense of security throughout our day.

From the myriad of fabrics available, each with its own unique feel and properties, to the diverse styles tailored for various activities and preferences, underwear is a silent yet significant part of our daily lives. It’s a subtle expression of personal style and a practical necessity that underpins our outward presentation.

Top 20 Underwear Brands in the World

Navigating the realm of undergarments reveals a diverse array of brands, each striving to offer the ultimate in comfort, support, and style. These top contenders often distinguish themselves through innovative materials, meticulous design, and a deep understanding of consumer needs.

From everyday essentials to specialized athletic wear and luxurious indulgences, the world of underwear brands caters to a wide spectrum of preferences. Let’s explore some of the leading names that consistently rank among the best in the global market.

1. Calvin Klein Underwear

Calvin Klein is a globally recognized fashion brand that extends its iconic minimalist aesthetic to its underwear line. Known for its classic designs, comfortable fabrics, and the ubiquitous logo waistband, Calvin Klein has maintained its status as a leading underwear brand for decades. Their offerings range from briefs and boxer briefs to trunks and thongs, catering to both men and women who appreciate understated style and quality.

The brand’s appeal lies in its consistent quality and timeless designs. Utilizing materials like soft cotton and stretchy microfiber blends, Calvin Klein underwear provides both comfort and a sleek fit. Their marketing campaigns, often featuring high-profile celebrities, have further solidified their image as a stylish and desirable brand. While sometimes positioned at a slightly higher price point, the brand’s reputation for durability and comfort often justifies the investment for consumers seeking reliable everyday wear.

2. Tommy John

Tommy John has carved a niche in the underwear market by focusing on innovative design and premium materials aimed at solving common underwear frustrations. Their patented horizontal fly for men and stay-put waistbands are signature features that have garnered a loyal following. The brand emphasizes comfort and functionality, using fabrics like micromodal and Pima cotton known for their softness and breathability.

Beyond innovative features, Tommy John is also recognized for its commitment to fit and quality. Their range includes various styles for men and women, from briefs and boxer briefs to loungewear and socks. The brand often highlights the superior comfort and performance of its products, positioning itself as a premium option for those willing to invest in better-quality undergarments. While their prices are generally higher than mass-market brands, the focus on solving fit issues and using high-end materials resonates with consumers seeking an upgrade from basic underwear.

3. MeUndies

MeUndies has gained popularity for its vibrant designs, ultra-soft fabrics (primarily a MicroModal blend), and a strong online presence with a subscription model. The brand emphasizes comfort and inclusivity, offering a wide range of sizes and playful prints that appeal to a broad audience. Their marketing often focuses on the fun and expressive aspects of their underwear.

The core of MeUndies’ appeal lies in the exceptional softness of their fabric and the constantly evolving array of unique and eye-catching designs. Their subscription service fosters customer loyalty by delivering new pairs regularly. While their pricing is mid-range, the combination of comfort, style, and the subscription convenience has made them a significant player in the online underwear market, particularly among younger consumers looking for a brand with personality.

4. Saxx Underwear

Saxx Underwear has distinguished itself through its patented BallPark Pouch™ technology, a hammock-shaped compartment designed to provide superior support and separation for men. This focus on anatomical design and comfort has made them a favorite among athletes and active individuals. Their range includes various styles made from performance-oriented fabrics that offer moisture-wicking and breathability.

The brand’s core innovation, the BallPark Pouch™, addresses a key concern for many men regarding support and comfort. By focusing on this unique feature and utilizing performance fabrics, Saxx has positioned itself as a leader in the men’s performance underwear category. While their technology-driven designs often come at a premium price, the benefits of enhanced support and comfort during activity resonate with their target audience.

5. Hanes

Hanes is a long-standing, mass-market brand known for its comfortable, reliable, and affordable underwear. A household name for many, Hanes offers a wide range of basic underwear styles for men, women, and children, primarily made from cotton. They are widely available in most retail stores and are often seen as a dependable everyday choice.

The enduring success of Hanes lies in its accessibility, affordability, and consistent quality for basic undergarments. Their focus on comfortable cotton fabrics and classic designs appeals to a broad consumer base looking for practical and budget-friendly options. While they may not be known for high-fashion or innovative features, Hanes remains a go-to brand for reliable everyday underwear at an accessible price point.

6. Jockey Underwear

Jockey underwear is another established brand with a long history in the underwear market. Known for its comfortable and durable designs, Jockey offers a wide variety of styles for men and women, ranging from classic briefs to more modern cuts. They often emphasize fit and quality in their products.

Jockey’s strength lies in its heritage of providing comfortable and well-fitting underwear for a diverse range of consumers. They offer a wide array of styles and fabrics, catering to different preferences and needs. The brand is often associated with quality and reliability, making it a trusted choice for those seeking comfortable everyday undergarments.

7. Fruit of the Loom

Fruit of the Loom is a well-known brand recognized for its affordable and basic underwear, often sold in multi-packs. Similar to Hanes, they cater to a broad consumer base looking for budget-friendly everyday options for the whole family, primarily made from cotton.

The brand’s primary appeal is its affordability and accessibility. Fruit of the Loom provides a cost-effective solution for basic underwear needs, making it a popular choice for families and budget-conscious consumers. While not focused on high-end materials or fashion-forward designs, their reliable and affordable products have secured a significant share of the mass-market underwear segment.

8. Spanx

Spanx is primarily known for its shapewear, but the brand also offers a range of underwear designed to provide a smooth and seamless look under clothing. Their innovative designs often incorporate shaping and support features, catering to women looking for undergarments that enhance their silhouette.

Spanx has revolutionized the shapewear industry and extended its expertise to everyday underwear. Their focus on creating a smooth and flattering fit has resonated with consumers seeking solutions for visible panty lines and light shaping. While often priced higher than basic underwear, the brand’s reputation for effective shaping and seamless design makes it a popular choice for special occasions and everyday wear under fitted clothing.

9. Under Armour

Under Armour is a leading brand in athletic apparel, and their underwear line is designed with performance in mind. They utilize moisture-wicking and breathable fabrics to keep athletes comfortable and dry during workouts. Their styles often offer a supportive and secure fit.

Under Armour’s focus on performance fabrics and athletic functionality makes their underwear a top choice for athletes and active individuals. The moisture-wicking properties and supportive designs enhance comfort during exercise. While their branding and pricing align with their athletic wear, the quality and performance benefits justify the cost for those prioritizing functionality during physical activity.

10. Björn Borg

Björn Borg is a Swedish fashion brand known for its bold and colorful underwear designs. Named after the tennis legend, the brand injects personality and fun into its undergarment collections, often featuring vibrant patterns and unique prints.

Björn Borg stands out for its departure from traditional, plain underwear. The brand’s emphasis on bold colors and playful designs appeals to consumers looking to express their personality through their undergarments. While also focusing on comfort and quality, the distinctive aesthetic is a key differentiator in the market.

11. American Eagle (Aerie) Underwear

American Eagle, particularly through its Aerie sub-brand, has gained significant popularity, especially among younger consumers, for its comfortable and trendy underwear. Aerie is also known for its body-positive marketing campaigns and inclusive sizing.

Aerie’s success lies in its appeal to a younger demographic with comfortable styles, trendy designs, and a strong message of body positivity. Their inclusive sizing and marketing resonate with consumers seeking a brand that celebrates diversity. While offering affordable options, Aerie also emphasizes comfort and style, making it a popular choice for everyday wear.

12. Rhone Underwear

Rhone is a men’s activewear brand that also offers a sophisticated line of underwear focused on comfort and performance. They utilize high-quality fabrics with features like moisture-wicking and anti-odor technology, appealing to men who prioritize both comfort and functionality.

Rhone positions itself as a premium men’s underwear brand, emphasizing the quality of its materials and the performance benefits of its designs. The focus on features like moisture-wicking and anti-odor technology caters to active individuals who appreciate a blend of comfort and functionality. While their pricing is higher, the emphasis on quality and performance justifies the cost for their target market.

13. Shinesty Underwear

Shinesty is a brand that embraces humor and novelty in its underwear designs. Known for its outrageous prints and playful themes, Shinesty offers a fun and unconventional approach to undergarments, often targeting a younger demographic looking for a laugh.

Shinesty’s unique selling point is its bold and often humorous designs. This playful approach to underwear appeals to consumers who don’t take their undergarments too seriously and enjoy making a statement. While comfort and quality are still considerations, the primary draw of the brand is its novelty factor.

14. Happy Socks Underwear

Happy Socks is a Swedish brand renowned for its colorful and patterned socks, but they also offer a range of equally vibrant and playful underwear. Their designs bring a sense of fun and individuality to everyday essentials.

Similar to their sock line, Happy Socks’ underwear stands out for its bright colors and unique patterns. This focus on cheerful and expressive designs appeals to consumers who want to inject some personality into their undergarments. While comfort and quality are maintained, the primary draw is the brand’s distinctive and joyful aesthetic.

15. Ethika Underwear

Ethika is a popular brand in the action sports and streetwear scene, known for its comfortable and stylish underwear featuring bold graphics and designs. They often collaborate with athletes and artists, giving their brand a strong cultural connection.

Ethika’s appeal lies in its connection to action sports culture and its bold, often artistic designs. The brand resonates with a younger, more active demographic that appreciates both comfort and expressive style. Collaborations with athletes and artists further enhance their brand image within their target market.

16. Mack Weldon Underwear

Mack Weldon is a men’s basics brand that has gained recognition for its thoughtfully designed and high-quality underwear. They focus on comfortable fabrics, innovative features, and a streamlined shopping experience. Their AirKnitx™ and Silverknit™ fabrics are particularly praised for their breathability and anti-odor properties.

Mack Weldon’s strength lies in its commitment to quality and innovation in men’s basics. Their focus on premium fabrics and functional design appeals to men who appreciate well-made and comfortable underwear. The brand’s direct-to-consumer model and emphasis on customer experience have also contributed to its popularity.

17. Emporio Armani Underwear

Emporio Armani brings Italian luxury to its underwear line, featuring sophisticated designs and high-quality materials. Their range caters to individuals who appreciate elegance and style in every layer of their attire.

As part of the renowned Armani fashion house, Emporio Armani underwear offers a touch of luxury and Italian design. The brand’s emphasis on quality materials and refined aesthetics appeals to consumers who value high-end undergarments as part of their personal style.

18. Polo Ralph Lauren Underwear

Polo Ralph Lauren is a classic American lifestyle brand that extends its timeless style to its underwear collection. Known for its comfortable fabrics and iconic logo, Polo Ralph Lauren underwear offers a blend of tradition and quality.

Polo Ralph Lauren’s enduring appeal lies in its classic American style and reputation for quality. Their underwear line offers comfortable and reliable options with the brand’s iconic branding, appealing to consumers who appreciate a traditional yet stylish aesthetic.

19. 2XIST

2XIST is a men’s underwear brand known for its modern and innovative designs, often featuring bold cuts and performance-oriented fabrics. They cater to men who are fashion-conscious and active.

2XIST stands out for its contemporary designs and focus on fit and performance. Their innovative cuts and use of modern fabrics appeal to men who want underwear that is both stylish and functional for an active lifestyle.

20. Duluth Trading Company

Duluth Trading Company is known for its durable and practical workwear, and their underwear line follows suit. They offer comfortable and long-lasting options designed for everyday wear and demanding activities, often featuring breathable and moisture-wicking fabrics.

Duluth Trading Company’s underwear is built for durability and comfort, aligning with their workwear ethos. Their focus on practical features and long-lasting materials appeals to individuals who need reliable and comfortable undergarments for everyday wear and more strenuous activities.

21. Bonds Underwear

Bonds is an Australian brand with a long history, renowned for its comfortable and practical everyday underwear for men, women, and children. They are known for their iconic branding and accessible price point, making them a household name in Australia and increasingly recognized globally.

Bonds’ enduring popularity stems from its focus on comfortable, everyday essentials. Their wide range of styles and sizes, coupled with their affordability, makes them a go-to choice for families. The brand’s recognizable logo and consistent quality have fostered strong customer loyalty over generations.

22. Calvin Klein White Label (CK One) Underwear

Distinct from the mainline Calvin Klein Underwear, the CK One line embodies a more youthful and casual aesthetic. Known for its unisex appeal and comfortable, often logo-centric designs, CK One resonates with a younger demographic seeking a blend of style and ease.

CK One’s appeal lies in its gender-neutral approach and its connection to a youthful, contemporary lifestyle. The brand’s comfortable fabrics and iconic logo waistband, often featured prominently in their designs, make it a recognizable and desirable choice for those who value both style and comfort in their everyday undergarments.

23. PSD Underwear

PSD Underwear is a brand that focuses on vibrant and expressive designs, often collaborating with athletes and artists to create unique collections. Known for their comfortable athletic fit and bold graphics, PSD appeals to a younger, more active demographic that values both performance and style.

PSD’s strength lies in its ability to blend athletic functionality with eye-catching designs. Their collaborations with athletes and artists give the brand a strong cultural connection, appealing to individuals who want their underwear to reflect their personality and active lifestyle. The comfortable fit makes them suitable for both sports and everyday wear.

24. BN3TH Underwear

BN3TH (pronounced “beneath”) is a Canadian brand that has gained recognition for its innovative MyPakage Pouch™ technology, similar in concept to Saxx’s BallPark Pouch. This feature provides dedicated support and separation for men, emphasizing comfort and preventing chafing, particularly during activity.

BN3TH’s core innovation, the MyPakage Pouch™, addresses the need for comfortable and supportive men’s underwear, especially for active individuals. By focusing on this ergonomic design and utilizing soft, performance-oriented fabrics, BN3TH has positioned itself as a premium brand for those seeking superior comfort and support.

25. Obviously Underwear

Obviously Underwear is a brand that prides itself on its innovative anatomical designs for men, focusing on providing a natural and comfortable fit. Their use of high-quality, soft fabrics like bamboo rayon further enhances the comfort and feel of their garments.

Obviously Underwear distinguishes itself through its commitment to creating underwear that conforms naturally to the male anatomy. Their emphasis on soft, sustainable fabrics like bamboo rayon, combined with their focus on ergonomic design, appeals to men who prioritize exceptional comfort and a natural feel in their undergarments.

26. Natori Underwear

Natori is a luxury lingerie and ready-to-wear brand that extends its sophisticated design aesthetic to its underwear collection. Known for its elegant fabrics, intricate details, and focus on comfort, Natori caters to women who appreciate high-quality and beautifully crafted undergarments.

Natori’s appeal lies in its blend of luxurious materials, refined designs, and a commitment to comfort. Their underwear often features delicate lace, smooth silks, and innovative fabrics that feel exquisite against the skin. The brand’s reputation for quality and sophisticated style makes it a choice for women seeking a touch of elegance in their everyday essentials.

27. Commando Underwear

Commando is a brand renowned for its innovative approach to undergarments, particularly its seamless designs and raw-cut edges that eliminate visible panty lines. Their focus on creating smooth and undetectable foundations has made them a favorite among stylists and consumers alike.

Commando’s strength lies in its dedication to creating seamless underwear that provides a flawless look under any outfit. Their raw-cut edges and innovative fabrics lie flat against the body, ensuring no visible lines. This focus on functionality and a smooth silhouette has made them a go-to brand for those prioritizing a polished appearance.

28. Chantelle Underwear

Chantelle is a French lingerie brand with a long heritage of crafting exquisite and supportive undergarments. Known for its meticulous attention to detail, high-quality fabrics, and focus on fit, Chantelle offers a range of elegant underwear that combines comfort and sophistication.

Chantelle’s reputation for exceptional craftsmanship and fit has made it a beloved brand for generations. Their French design aesthetic, combined with the use of luxurious materials and intricate lace details, appeals to women who appreciate timeless elegance and superior support in their lingerie and underwear.

29. Wacoal Underwear

Wacoal is a Japanese lingerie and underwear brand recognized for its focus on research-backed design and exceptional fit. They offer a wide range of styles and sizes, emphasizing comfort, support, and innovative technology to cater to diverse body types and needs.

Wacoal’s commitment to understanding the female form and incorporating scientific research into their designs sets them apart. Their dedication to providing comfortable and supportive underwear in a wide range of sizes has earned them a loyal following among women who prioritize fit and quality.

30. Maidenform Underwear

Maidenform is a well-established American brand known for its affordable and reliable shapewear and underwear. Offering a variety of styles designed for comfort and light support, Maidenform caters to a broad consumer base looking for everyday essentials and smoothing solutions.

Maidenform’s long history and focus on providing accessible and comfortable undergarments have made it a trusted brand for many. Their range of styles, including shapewear options, caters to a wide range of needs, offering practical and affordable solutions for everyday wear and special occasions.

How to Choose the Best Underwear

Selecting the most suitable underwear involves considering a variety of factors to ensure optimal comfort, support, and functionality for your individual needs and lifestyle. Taking the time to evaluate these aspects will lead you to the best underwear for any occasion.

Key considerations when choosing underwear include:

• Activity Level: Different activities call for different underwear. For workouts, moisture-wicking and supportive options are best, while everyday wear might prioritize breathability and comfort.
• Material: The fabric impacts breathability, softness, and moisture management. Common choices include cotton, microfiber, bamboo, and synthetic blends, each with unique benefits.
• Style: Various styles like briefs, boxer briefs, boxers, thongs, and bikinis offer different levels of coverage and support, catering to personal preference and outfit choices.
• Fit: Proper fit is crucial for comfort and preventing issues like chafing or riding up. Underwear should feel snug but not restrictive.
• Personal Preference: Ultimately, the best underwear is what feels most comfortable and makes you feel confident. Consider your preferred rise, leg cut, and overall feel.

Conclusion

The landscape of top underwear brands showcases a blend of innovation, comfort, and style, catering to diverse consumer preferences and needs. These brands often prioritize quality materials, exceptional fit, and a strong brand identity, setting industry standards for undergarments worldwide.

For businesses seeking to offer a wide array of high-quality underwear to their clientele, Friendtex presents a valuable wholesale opportunity. By partnering with Friendtex, retailers can access a diverse selection of undergarments that align with current market demands and consumer expectations.

Elevate your inventory and meet the needs of your customers by sourcing wholesale underwear from Friendtex. Explore their offerings today to establish a successful and reliable supply chain for your business.