Ready to refresh your lingerie drawer? For 2025, women’s underwear trends spotlight comfort, inclusive sizing, and bold style. You’ll see a huge push for eco-friendly fabrics and seamless designs that feel like a second skin.
Friendtex leads the way with innovative, high-quality underwear that lets you express your unique style and enjoy a personalized fit.
Want to know what’s shaping these underwear trends?
Check out the latest stats:
Trend/Metric
Data/Value
Preferred Materials (Cotton & Blends)
67%
Sustainable/Eco-friendly Market Share
Growing at 12% annually
Plus-size & Extended Size Range Growth
Expanding market opportunities
Wireless & Comfort-focused Designs
Replacing traditional structured undergarments
Explore new underwear trends and find what makes you feel great every day!
Key Takeaways
Comfort leads 2025 underwear trends with soft, breathable, and seamless designs that move with you all day.
Inclusive sizing and customizable fits ensure underwear feels perfect for every body shape and size.
Eco-friendly fabrics like organic cotton, bamboo, and modal offer softness while protecting the planet.
Bold colors, playful patterns, and vintage-inspired styles let you express your unique personality.
Smart fabrics and second-skin technology bring health benefits and invisible comfort to your daily wear.
Women’s Underwear Trends
When you look at women’s underwear trends for 2025, you’ll notice a big shift toward comfort, inclusivity, and style. Friendtex stands out by blending quality with innovation, making sure you always have options that fit your lifestyle and values.
The latest underwear trends focus on what matters most to you—feeling good, looking great, and making choices that reflect your personality.
Comfort First
You want underwear that feels like a second skin. That’s why comfort leads the way in women’s underwear trends this year. Brands like Friendtex use soft, breathable fabrics and seamless designs to keep you comfortable all day.
You’ll find more options with moisture-wicking and odor-control features, so you stay fresh whether you’re at work, at the gym, or relaxing at home. The rise of post-COVID comfort means you don’t have to choose between style and ease. You get both.
Seamless underwear eliminates chafing and visible lines.
Moisture-wicking and breathable materials keep you cool and dry.
Soft, stretchy fabrics move with you, not against you.
Versatile designs work for both daily wear and active lifestyles.
You’ll also see more multifunctional underwear that combines support, style, and performance. The market for seamless underwear is growing fast, showing just how much comfort matters to you.
Inclusive Sizing
Inclusivity is more than a buzzword—it’s a real shift in the way brands design underwear. You deserve a perfect fit, no matter your body type. Friendtex offers a wide range of sizes, so you can find underwear that feels made just for you.
The latest underwear trends celebrate every shape and size, making sure everyone feels confident and supported.
Extended size ranges, from petite to plus size
Customizable fits for unique body shapes
Focus on comfort and support for all
You’ll notice that inclusivity is now a core part of women’s underwear trends. This means more choices and better fits for everyone.
Eco Fabrics
Sustainability is more than a buzzword—it’s a movement you can feel good about. In 2025, eco-friendly fabrics will take center stage in women’s underwear. You want comfort, but you also want to make choices that help the planet.
Friendtex gets it. That’s why you’ll find options made from organic cotton, bamboo, modal, and even recyclable polyester in their collection.
Organic Cotton
You might notice more brands talking about organic cotton, and for good reason. Organic cotton feels soft against your skin and is grown without harmful pesticides or chemicals.
This means it’s safer for you and better for the environment. Friendtex uses GOTS-certified organic cotton, which stands for Global Organic Textile Standard. This certification means the cotton is grown and processed with strict rules to protect both the earth and your health.
Tip: Look for GOTS or USDA-Certified Organic labels when you shop for underwear. These labels show you’re choosing truly eco-friendly products.
Here’s a quick look at why organic cotton is a top pick:
Grown without toxic chemicals or pesticides
Uses less water and energy than regular cotton
Feels soft and breathable all day
Bamboo & Modal
Bamboo and modal fabrics are changing the game in sustainable underwear. Bamboo grows super fast, doesn’t need pesticides, and uses less water than other crops.
The fabric made from bamboo is soft, breathable, and naturally antibacterial. Modal, made from beech trees, is silky smooth and uses a closed-loop process that recycles water and chemicals.
Fabric Type | Environmental Benefits |
|---|---|
Bamboo | Grows quickly, needs no pesticides, uses less water, absorbs more CO₂, is biodegradable, and naturally antibacterial |
Modal | Made from beech trees, uses much less water than cotton, energy-efficient, biodegradable, and eco-friendly dyes |
You’ll love how these fabrics feel, and you can feel good about their impact, too. Friendtex holds certifications like OEKO-TEX and FSC, so you know their bamboo and modal underwear meet high standards for safety and sustainability.
When you choose eco fabrics, you’re not just picking underwear—you’re making a positive choice for yourself and the planet.
Seamless Trend
Seamless underwear is everywhere right now, and it’s easy to see why. You want comfort that feels invisible, especially under your favorite jeans or leggings. This trend is all about giving you a smooth, second-skin fit that moves with you and never distracts from your day.
No-Show Styles
You know that feeling when your underwear lines show through your clothes? With seamless styles, you can forget about that. These pieces use advanced fabrics like nylon, spandex, and microfiber to create a barely-there look and feel.
Most customers say they love the lightweight comfort and the way these styles hug the body without digging in or slipping. You’ll also find reinforced waistbands and leg openings that help everything stay in place—no more rolling or flipping.
No visible panty lines, even under tight outfits
Soft, stretchy materials that fit like a glove
Multiple cuts, from high-waist to hipster, so you can pick what works for you
Did you know that the Daily Life segment makes up 65% of the seamless underwear market’s revenue? That means most people choose seamless underwear for everyday wear. You’re not alone in wanting comfort and confidence all day long.
“Seamless underwear changed my life—no more chafing, no more lines, just pure comfort.”
— Customer review
Moisture-Wicking
If you’re active or just want to stay cool, moisture-wicking seamless underwear is a game-changer. These fabrics pull sweat away from your skin and help it evaporate fast. You stay dry and comfortable, whether you’re at the gym or running errands.
Many users say these styles help prevent chafing and irritation, even during intense workouts. The snug fit keeps everything in place, while the breathable fabric keeps you feeling fresh.
You’ll love how these undergarments support your busy lifestyle. They regulate temperature, reduce friction, and help you focus on what matters most—feeling good in your skin.
Lingerie Trends
Ready to add a little luxury to your underwear drawer? The latest lingerie trends for 2025 are all about mixing elegance with comfort.
You’ll see designers bringing back vintage-inspired looks, bold lace, and playful cuts that make you feel confident every day. Friendtex makes it easy for you to explore these styles with their customizable lace and cheeky panties.
Lace Details
Lace is having a major moment in lingerie. You’ll notice intricate lace patterns everywhere, from bralettes to babydolls. These designs don’t just look beautiful—they also offer support and a touch of romance.
Vintage-inspired lace camisoles and slip dresses are trending, giving you that Old Hollywood glamour with a modern twist. French-style lace, known for its delicate and refined look, is a favorite this year. You can find it in classic black, soft skin tones, and even bold colors.
Babydolls with precious lace and daring cut-outs
Bras with lace and transparency, perfect for layering or making a statement
Sexy panties with breathtaking lacing and irresistible cut-outs
Want something truly special? Friendtex lets you customize your lace lingerie. Pick your favorite lace pattern, color, and fit. You get a piece that feels made just for you.
Cheeky & Hipster
If you love playful and modern styles, cheeky and hipster panties are must-haves. Cheeky cuts give you a flattering fit with a little extra sass, while hipster panties sit comfortably on your hips for everyday wear.
These styles are perfect for showing off bold prints, animal patterns, or even a pop of color. Friendtex offers both in soft, breathable fabrics, so you never have to choose between comfort and style.
Cheeky panties for a modern, confident look
Hipster panties for comfort and versatility
Custom options for colors, patterns, and even packaging
Lingerie trends in 2025 celebrate your individuality. Customization is huge right now. You can create lingerie that matches your style, size, and comfort needs. This makes shopping more fun and helps you find pieces you’ll love to wear again and again.
Bold Colors & Prints
You want your underwear to reflect your personality, right? In 2025, bold colors and prints are everywhere. You’ll see vibrant berry tones, romantic gothic hues, and playful patterns that make every piece feel unique. Friendtex lets you customize colors, so you can match your mood or create a look that’s all your own.
Berry Tones
Berry tones are stealing the spotlight this year. You’ll find shades like raspberry, plum, and cherry popping up in new collections. These colors add a sense of empowerment and playful seduction.
You can mix berry hues with soft pastels or classic neutrals for a fresh, balanced look. Friendtex offers a wide range of options, so you can choose from jewel tones, creamy whites, or even animal prints.
Raspberry, plum, and cherry shades
Jewel hues and romantic gothic colors
Soft whites, ivory, and cream for a peaceful vibe
Tip: Try mixing berry tones with lace or velvet for a luxurious feel. You’ll love how these colors brighten your lingerie drawer and highlight your natural beauty.
Playful Patterns
Patterns are more than decoration—they’re a way for you to express who you are. Bold prints like snake, cheetah, and abstract designs let you make a statement without saying a word.
You can choose gender-agnostic prints or playful florals to show off your confidence and individuality. Friendtex gives you the freedom to pick patterns that match your style, whether you want something daring or subtle.
Patterns help you stand out and celebrate your uniqueness. You’re not just following trends; you’re setting them. Prints and colors in underwear break old rules and invite you to embrace your body and personality. With Friendtex, you can create a look that’s truly yours.
Color/Pattern | Mood/Effect |
|---|---|
Berry tones | Empowerment, fun |
Animal prints | Bold, confident |
Pastels | Soft, playful |
Abstract designs | Unique, creative |
Underwear as Outerwear
The visible lingerie trend is everywhere right now. You see bralettes and peekaboo styles popping up in streetwear, runways, and even your favorite social feeds. Friendtex makes it easy for you to join this trend with versatile designs that look great layered or worn as statement pieces.
Bralettes
Bralettes are no longer just for lounging. You can wear them as outerwear and create bold, stylish looks. Try layering a lace bralette under a sheer blouse or let the straps peek out from under a loose sweater. You might pair a structured bralette with high-waisted jeans for a casual vibe or slip one under a blazer for a chic, sexy twist.
Some people love mixing bralettes with wide-leg pants or skirts for a laid-back feel. If you want an edgy look, grab a leather jacket or varsity jacket and let your bralette shine. Accessories like chunky jewelry or a cool belt can finish your outfit and show off your personality.
Layer bralettes under sheer tops for a playful touch.
Pair with oversized shirts or kimonos for a relaxed style.
Mix with blazers or suits for a polished, modern look.
Choose bralettes with unique straps or hardware for extra flair.
Tip: Pick bralettes with supportive designs if you want more coverage or comfort. Friendtex offers options for every body type, so you can find the perfect fit.
Peekaboo Styles
Peekaboo styles are all about showing a hint of skin while keeping things classy. The peekaboo-panties trend lets you play with cut-outs, mesh panels, and lace details.
You can layer peekaboo lingerie under open shirts or low-cut tops to add a little drama. These styles work well for nights out or when you want to make a statement. Friendtex’s collection gives you plenty of choices, from bold panties to elegant bras with peekaboo details.
Try peekaboo panties with high-rise jeans for a trendy look.
Layer peekaboo lingerie under jackets or shrugs for extra coverage.
Mix and match colors and patterns to express your style.
Visible lingerie lets you experiment and have fun with fashion. You get to decide how much you want to show and how you want to style your underwear. With Friendtex, you have endless options to create outfits that feel fresh and confident.
High-Waisted & Retro
Retro-inspired styles are making a big comeback, and you’ll see high-waisted and vintage looks everywhere in 2025. These designs aren’t just about nostalgia—they’re about helping you feel confident and comfortable every day. Friendtex brings you high-rise and bikini options that blend classic style with modern comfort.
High-Rise
High-rise underwear gives you a secure, comfortable fit that stays in place all day. You’ll love how it smooths your tummy and enhances your curves, making you feel great in both casual and dressy outfits.
Many people say high-rise styles feel as comfy as their favorite loungewear. The extra coverage helps prevent chafing and wedgies, so you can move freely at work or during busy days.
High-rise underwear supports your lower back and tummy, which can help your posture.
It smooths out bumps and creates a flattering shape under clothes.
You get more coverage, which means less adjusting and more confidence.
The design prevents muffin top, giving you a sleek look with any outfit.
Breathable, flexible fabrics keep you feeling fresh and comfortable.
You’ll notice that these styles work well with everything from jeans to skirts. They add a touch of vintage flair while giving you the support you want.
Bikini Cuts
Bikini cuts are a favorite for many because they balance comfort and style. You get a low-rise fit with high-cut leg openings, which means you can move easily and feel relaxed all day. Bikini underwear offers moderate coverage, so you feel secure without extra bulk. These styles are popular for their minimalist look and trendy prints.
Bikini cuts work with almost any outfit. You can wear them under jeans, dresses, or even activewear. They’re a go-to choice for days when you want something simple, stylish, and easy to wear.
Tip: Try mixing high-rise and bikini styles in your drawer. You’ll always have the right underwear for your mood and outfit.
Tech & Innovation
Technology is changing the way you experience underwear. In 2025, you’ll see some amazing advances that make your daily essentials smarter, more comfortable, and better for your health.
Smart Fabrics
Imagine underwear that does more than just fit well. Smart fabrics now use e-textile technology and even biometric sensors. These materials can track your heart rate, body temperature, and stress levels. Some adjust to your movement or the weather, so you always feel just right. You’ll find features like:
Moisture-wicking and quick-drying fibers that keep you cool and dry
Antibacterial and odor-resistant finishes for all-day freshness
Temperature-regulating panels that adapt to your body’s needs
Friendtex uses advanced nylon and microfiber blends in its collections. These fabrics stretch with you, breathe easily, and feel soft against your skin. TENCEL™ is another smart fabric you might love.
It’s hypoallergenic, manages moisture, and helps prevent irritation or infection. You get comfort, health benefits, and peace of mind—all in one pair.
Note: Smart fabrics are not just about comfort. They help you stay healthy by reducing friction and supporting skin balance.
Second Skin
You want underwear that feels invisible. That’s where second-skin technology comes in. These pieces use ultra-thin, stretchy materials that move with your body. You barely notice them, but they give you support and confidence all day.
Here’s what matters most when you pick second-skin underwear:
Factor | Why It Matters |
|---|---|
Material | Soft, breathable, and moisture-wicking for all-day comfort |
Fit | No chafing or irritation—just a perfect, gentle hug |
Elasticity | Stays in place without digging in or rolling |
Style | Let’s you express yourself and feel confident |
Sustainability | Good for you and the planet—eco-friendly choices |
You get to enjoy underwear that feels like it was made just for you. With Friendtex, you can trust that every detail supports your comfort, style, and values.
Conclusion
You’ve seen the top trends for 2025. Comfort, style, and sustainability shape the future of underwear. Friendtex gives you innovative and customizable choices, so you can find what fits your life.
Try new styles, mix up your drawer, and see what makes you feel your best. Your perfect pair is waiting—go explore and make every day a little brighter!
FAQ
How do you choose the right underwear size?
Start by measuring your waist and hips. Check the sizing chart for each brand. If you fall between sizes, try the larger one for comfort. Friendtex offers extended sizes, so you always find a fit that feels just right.
What fabrics feel best for everyday wear?
You want soft, breathable fabrics like cotton, bamboo, or modal. These materials keep you cool and comfortable all day. Friendtex uses eco-friendly options that feel gentle on your skin and help you stay fresh.
Can you customize your underwear style or color?
Yes! Many brands, including Friendtex, let you pick colors, patterns, and even lace details. You get to create underwear that matches your personality and mood. Customization makes your drawer feel unique and fun.
How do you care for delicate underwear?
Wash your underwear in cold water with mild detergent. Skip bleach and fabric softeners. Air dry or use a low-heat setting. Hand washing works best for lace and delicate fabrics. This keeps your pieces looking new longer.
What’s the best underwear for active days?
Look for seamless, moisture-wicking styles. These keep you dry and prevent chafing during workouts or busy days. Friendtex offers options with breathable fabrics and snug fits, so you stay comfortable no matter what you do.
