Looking for the best place to buy pajamas online in 2025? You have plenty of excellent options to choose from.
Here are the top 8: Friendtex, Amazon, Nordstrom, Target, Soma, Eberjey, LAKE Pajamas, and Cozy Earth. Each retailer shines in comfort, style, price, variety, customer reviews, and sustainability. Here’s a quick overview of what matters most to shoppers:
Preference | What Shoppers Want |
|---|---|
Comfort | Soft, breathable, and functional fabrics |
Style | Trendy designs you can wear outside too |
Price | Affordable luxury with premium materials |
Variety | Choices for everyone—men, women, kids, all fabrics |
Customer Reviews | Social feedback and endorsements guide picks |
Sustainability | Eco-friendly materials and transparent sourcing |
Whether you’re seeking sustainable, premium, or customizable sleepwear, you’ll find the best pajamas for every need. Explore these options to find your personal best place to buy pajamas online.
Key Takeaways
Look for pajamas that combine comfort, style, price, variety, and good customer reviews to find your perfect pair.
Top online stores like Friendtex, Amazon, Nordstrom, Target, Soma, Eberjey, LAKE Pajamas, and Cozy Earth offer options for every budget and style.
Choose fabrics like cotton, bamboo, or modal for breathability and softness, especially if you sleep hot or want eco-friendly options.
Check store policies for fast shipping and easy returns to shop with confidence and avoid surprises.
Use customer reviews and size charts to pick the right fit and quality before buying pajamas online.
Selection Criteria
When you shop for pajamas online, you want the best mix of comfort, style, price, variety, and real customer feedback. Let’s break down what matters most so you can find your perfect pair.
Comfort
You deserve pajamas that feel soft and cozy every night. Most people look for breathable fabrics that help them relax and sleep well. Cotton pajamas are a top pick because they keep you cool and comfortable.
Bamboo and silk also stand out for their softness and moisture-wicking abilities. Textile research shows that natural fibers like cotton, linen, and bamboo help your skin breathe and reduce irritation. If you want pajamas that feel gentle and help you sleep better, focus on fabric quality.
Style
Style is more than just looks—it’s about feeling good in what you wear. Online stores now offer everything from classic button-up sets to trendy wrap tops and cute cotton pajamas.
You’ll see short sets for summer, long-sleeved options for chilly nights, and even camisole and shorts combos. Social media and influencers often set the trends, so you can find pajamas that match your vibe and the season.
Price
Shopping online lets you compare prices easily. You can find affordable cotton pajamas or splurge on luxury silk sets. Many stores offer deals, bundles, or seasonal sales. Digital payment options and secure checkouts make the process smooth and safe.
Variety
You want choices, right? The best online pajama shops offer a wide range of colors, patterns, and size-inclusive styles. Whether you’re looking for cute cotton pajamas in fun prints or classic solids, you’ll find options for every body type. Some brands even let you customize your pajamas for a personal touch.
Customer Reviews
Before you buy, check what other shoppers say. Real reviews help you spot the best place to buy pajamas online. Here’s a quick look at average ratings for top retailers:
Retailer | Avg. Review Rating | Notes |
|---|---|---|
PajamaGram | 4.5 stars | Great satisfaction, generous return policy |
BedHead PJs | 4.6 stars | Mostly positive, high recent ratings |
The Cat’s Pajamas | 3.3-3.5 stars | Good styles, some limited options |
Lake Pajamas | 2.0 stars | Lower ratings, limited returns |
Reading reviews gives you confidence and helps you avoid surprises.
1. Friendtex – Best Place to Buy Pajamas Online
Overview
If you want the best place to buy pajamas online, Friendtex should be at the top of your list. Friendtex stands out as a leading pajama manufacturer that puts quality, innovation, and sustainability first.
You get a brand that uses advanced technology and strict quality control to deliver pajamas that feel soft, look stylish, and last for years. Friendtex also cares about the planet, offering eco-friendly satin and cotton pajamas made with certified organic materials and ethical practices.
Product Range
You’ll find a huge selection at Friendtex. Their pajama sets cover everything from cute cotton pajamas for summer to cozy flannel and fleece for winter. Check out their women’s pajamas, which come in size-inclusive styles and trendy prints.
Friendtex also offers bamboo viscose pajamas, Pima cotton pajamas, polyester pajamas, and even festive women’s Christmas pajamas. If you love variety, you can mix and match tops, pants, and shorts. The brand’s eco-friendly satin and cotton pajamas give you options for every season and mood.
Product Type | Fabrics Used | Special Features |
|---|---|---|
Pajama Sets | Cotton, eco-friendly satin, bamboo, flannel, modal | Custom prints, embroidery, holiday themes |
Women’s Pajamas | Cotton, bamboo, satin | Petite, plus sizes, trendy designs |
Summer Pajamas | Cotton, bamboo, modal | Lightweight, breathable, cute prints |
Christmas Pajamas | Cotton, flannel, satin | Festive patterns, family sets |
Features
You get more than just pajamas at Friendtex. The brand lets you customize your order—choose your favorite fabrics, colors, and patterns. Want cute cotton pajamas with your logo? No problem.
Friendtex pajamas use premium Pima cotton for softness and durability. Their eco-friendly satin feels smooth and gentle on your skin. Pajamas come with thoughtful details like elastic waistbands, adjustable cuffs, and reinforced knees for extra comfort and long-lasting wear.
Friendtex offers pajamas for men, women, kids, and even babies.
You can order in bulk or just a few pieces.
The brand supports both wholesale and individual orders, with 24/7 customer support and global shipping.
Why Choose Friendtex Pajamas?
You should choose Friendtex if you want the best pajamas that combine comfort, style, and sustainability. Friendtex uses certified organic cotton and eco-friendly satin, so you know your pajamas are safe for you and the environment.
The brand’s strict quality control means your pajamas keep their shape and softness, even after many washes. Friendtex also holds top certifications like GOTS and OEKO-TEX®, showing their commitment to ethical and sustainable production.
You get flexible order sizes and full customization.
Pajamas are hypoallergenic, breathable, and moisture-wicking.
Friendtex’s size-inclusive styles fit everyone, making it easy to find your perfect pair.
2. Amazon
Overview
You probably know Amazon as the go-to spot for almost anything, and pajamas are no exception. Shopping for sleepwear on Amazon feels easy and fast. You get access to thousands of styles, brands, and sizes.
Whether you want classic cotton sets, trendy prints, or cozy fleece, you’ll find it all in one place. Amazon’s search filters help you narrow down choices by color, size, material, and price. You can read reviews from real buyers before you decide. If you want pajamas delivered quickly, Amazon Prime shipping makes that happen.
Features
Amazon stands out for its huge selection and affordable prices. You can shop for pajamas from well-known brands like Amazon Essentials, Calvin Klein, and Hanes. You also discover new brands and indie designers. Many pajamas come in sets, but you can buy separates, too.
You’ll see options for men, women, kids, and even matching family sets. Amazon offers easy returns, so you don’t have to worry if something doesn’t fit. You can sort by best sellers, top-rated, or newest arrivals.
Tip: Use the “Amazon’s Choice” and “Best Seller” badges to spot popular picks quickly.
Best Sellers
Some pajamas on Amazon get rave reviews and sell out fast. Here are a few favorites you might like:
Amazon Essentials Women’s Cotton Pajama Set – Soft, classic, and under $30.
Ekouaer Satin Pajama Set – Silky feel and stylish look.
Hanes Men’s Woven Pajama Pant – Comfortable and budget-friendly.
Family Matching Christmas Pajamas – Fun prints for everyone.
Check out this table to see how Amazon’s variety and prices compare to other stores:
Retailer | Variety Focus | Example Item Description | Price Range / Example Price |
|---|---|---|---|
Amazon | Very wide variety, comfy and cute | Classic button-down set by Amazon Essentials | Under $30 (e.g., $28.50) |
Macy’s | Coordinating group pajama options | Micro-fleece pajama set | Around $51 |
Nordstrom | Multiple brands, varied price points | Room Service short sleeve striped top | $31.20 (originally $48) |
Anthropologie | Quirky, colorful, whimsical prints | Silky pajama pants | Around $68 |
SKIMS | Sleek, high-quality, loose-fitting | Cotton nightdress | About $58 |
Verishop | Budget-friendly, new brands | Grey cotton soft set with lace detail | Around $18.20 |
Revolve | Stylish, sexy sets | Classic pink set with black piping | Around $68 |
Pros and Cons
Pros:
Huge selection for every style and budget
Fast shipping, especially with Prime
Easy returns and lots of customer reviews
Frequent deals and discounts
Cons:
Quality can vary between brands
Too many choices may feel overwhelming
Some items sell out quickly during sales
Shopping for pajamas on Amazon gives you flexibility, great prices, and plenty of options. If you want convenience and variety, you’ll find it here.
3. Nordstrom
Overview
Nordstrom gives you a premium shopping experience when you want pajamas that feel special. You get a mix of classic brands and trendy new labels, all in one easy-to-navigate online store.
Nordstrom’s website feels clean and simple, so you can find what you want fast. You can shop by brand, fabric, or even by occasion. If you love trying new styles or want to treat yourself, Nordstrom is a great place to start.
Features
You’ll notice Nordstrom stands out for its attention to detail. The site offers free shipping and free returns, so you can shop with confidence. You can filter pajamas by size, color, fabric, or price.
Nordstrom also has a helpful customer service team ready to answer your questions. If you join the Nordy Club, you earn points on every purchase and get early access to sales. Gift wrapping is available, which makes it easy to send pajamas as a present.
Tip: Nordstrom’s Anniversary Sale is the perfect time to score luxury pajamas at a lower price.
Best Sellers
The Moonlight Eco Short Pajamas top the list at Nordstrom in 2025. Shoppers rave about their softness and comfort. These pajamas use a smooth, stretchy cotton modal fabric that feels cool and lightweight. You can pick from many colors and prints, like solids, florals, stripes, or even leopard.
The cropped pant version makes a great gift and gets high marks for fit and versatility. During big sales, you’ll often see these pajamas at a 35% discount, which makes them even more popular. Many customers say they wear them for both lounging and sleeping.
Pros and Cons
Pros | Cons |
|---|---|
Free shipping and returns | Higher price point |
Wide range of premium brands | Some styles sell out fast |
Excellent customer service | Limited budget options |
High-quality, soft fabrics | |
Great loyalty rewards with Nordy Club |
Nordstrom gives you a luxury pajama experience with lots of perks. If you want comfort, style, and a smooth shopping process, you’ll love what Nordstrom offers.
4. Target
Overview
When you shop for pajamas online, Target makes the whole process feel easy and fun. You get a huge selection of women’s pajama sets that blend comfort with style. Target’s website is simple to use, so you can quickly find what you want.
You’ll see pajamas for every season, from lightweight cotton for summer to cozy fleece for winter. Target’s prices fit almost any budget, and you can often catch great deals or sales. If you want pajamas that look good and feel even better, Target is a smart place to start.
Features
You’ll love how much variety Target offers. Here’s what makes their pajama collection stand out:
Wide range of fabrics: cotton (breathable), flannel (warm), silk and satin (luxurious), poplin (lightweight), jersey knit (stretchy), and fleece (extra cozy)
Styles for every mood: classic button-down sets, short sets for hot nights, loungewear-inspired pieces, and fun printed pajamas
Fits for everyone: relaxed fits, adjustable waistbands, and different lengths to match your comfort and style
Pajamas double as loungewear, so you can wear them around the house or even for a quick errand
Helpful care tips for each fabric, so your pajamas last longer
Pajama sets make thoughtful gifts for friends and family
Target’s collection covers all your needs, whether you want something cute, comfy, or practical.
Best Sellers
One of the most popular pajama lines at Target is Stars Above. Many shoppers rave about the ‘Beautifully Soft’ pajama set. You get an ultra-soft fabric that feels amazing against your skin. The set holds up well after many washes and doesn’t fade, even after years of use.
At just $21.99, it’s a steal. The button-up top with shorts comes in eight colors, so you can pick your favorite. Many people say these pajamas beat more expensive brands in both comfort and quality.
You’ll also find other best sellers from Stars Above and Colsie, including joggers, classic sets, and printed options for every season.
Pros and Cons
Pros | Cons |
|---|---|
Affordable prices for quality pajamas | Some styles sell out fast |
Huge variety of fabrics and styles | Limited luxury options |
Size-inclusive and fits for everyone | |
Pajamas double as loungewear | |
Easy online shopping and frequent sales |
Tip: If you want soft, stylish pajamas that won’t break the bank, Target’s Stars Above line is a must-try. You’ll find something for every season and style.
5. Soma
Overview
If you want pajamas that feel soft and look stylish, Soma is a great place to shop online. Soma has built a reputation for comfort and quality. You’ll notice their sleepwear stands out for its smooth fabrics and flattering fits. Soma’s website makes it easy to browse by style, color, or size.
You can find options for every season, from lightweight sets for summer to cozy long-sleeve pajamas for winter. Soma also offers inclusive sizing, so you can pick the perfect fit for your body.
Features
Soma pajamas come packed with features that make your nights more comfortable. You get ultra-soft fabrics like Cool Nights® rayon, modal, and cotton blends. These materials help keep you cool and dry, even if you tend to get warm while sleeping.
Many sets include adjustable waistbands, tagless labels, and pockets for convenience. Soma also offers matching tops and bottoms, so you can mix and match your favorite styles. You’ll see a wide range of prints, from classic stripes to playful florals.
Tip: Try Soma’s Cool Nights® collection if you want pajamas that stay cool and smooth all night.
Best Sellers
Soma’s best sellers always get rave reviews. Here are a few favorites you might want to check out:
Cool Nights® Pajama Set: Soft, breathable, and perfect for hot sleepers.
Embraceable Pajama Pants: Stretchy, comfy, and available in fun prints.
Short Sleeve Sleepshirt: Easy to wear and great for lounging.
Modal Notch Collar Pajama Set: Silky feel with a classic look.
You can find these best sellers in many colors and sizes. Soma often updates their prints, so you’ll always see something new.
Pros and Cons
Pros | Cons |
|---|---|
Super soft, breathable fabrics | Some styles cost more |
Inclusive sizing for all body types | Limited men’s options |
Stylish prints and mix-and-match sets | |
Cool Nights® technology keeps you cool | |
Easy online shopping and returns |
Soma gives you pajamas that feel luxurious and look great. If you want comfort, style, and a wide range of choices, Soma is worth a look.
6. Eberjey
Overview
You want pajamas that feel soft and look stylish. Eberjey delivers just that. This brand has built a reputation for creating sleepwear that feels like a gentle hug. You’ll notice their focus on comfort and relaxed style the moment you slip into a pair.
Eberjey uses sustainable TENCEL™ Modal fibers, which come from renewable beech tree pulp. The brand’s commitment to eco-friendly practices means you can lounge and sleep in pajamas that are good for you and the planet.
Features
Eberjey pajamas stand out for their softness and breathability. The fabric feels lightweight and smooth against your skin. You can wear these pajamas year-round because they hold color well and resist pilling or fading.
The brand’s designs offer a relaxed fit, so you feel comfortable whether you’re winding down after a long day or enjoying a lazy morning. Eberjey’s pajamas are machine washable, making care easy and hassle-free.
Pajamas use OEKO-TEX® certified TENCEL™ Modal fibers, free from harmful chemicals.
The closed-loop process for fiber production supports sustainability.
Pajamas retain their shape and color after many washes.
You get a slow living vibe—perfect for relaxing and unwinding.
Best Sellers
Eberjey’s Gisele Shortie Short PJ Set is a favorite among shoppers. You’ll love the super soft fabric and flattering fit. The set features a short-sleeve top and matching shorts, ideal for warm nights or lounging.
Many reviewers say they replaced their old pajamas with Eberjey sets because of the comfort and style. The Gisele collection comes in a variety of colors, so you can pick your favorite look. You’ll also find long-sleeve sets and classic button-down styles that work for every season.
Best Seller | Key Features | Price Range |
|---|---|---|
Gisele Shortie PJ Set | Soft TENCEL™ Modal, relaxed fit | $98-$120 |
Gisele Long PJ Set | OEKO-TEX® certified, classic style | $120-$140 |
Frida PJ Set | Lightweight, playful prints | $110-$130 |
Pros and Cons
Pros:
Super soft, breathable fabric
Sustainable materials and ethical production
Stylish, relaxed designs for lounging and sleeping
Machine washable and durable
Pajamas retain color and shape
Cons:
Higher price point than some other brands
Limited men’s and children’s options
Eberjey gives you pajamas that feel luxurious and support a sustainable lifestyle. If you want comfort, style, and eco-friendly sleepwear, this brand is worth a look.
7. LAKE Pajamas
Overview
You want pajamas that feel as good as they look, right? LAKE Pajamas has built a loyal following by focusing on comfort and style, especially for those sticky summer nights. You’ll notice their designs have thoughtful touches like button-front details and smocking, which add a bit of modest charm.
Their printed patterns bring a lively, cheerful vibe to your sleepwear drawer. If you love matching with your kids, LAKE even offers smaller sizes so your whole family can coordinate. The brand’s reputation for comfort and cute designs makes it a favorite for many shoppers.
Features
LAKE Pajamas stands out because it pays attention to the little things that make a big difference. You get pajamas that feel soft and breathable, perfect for warm weather or year-round lounging. The button-front tops make changing easy, and the smocked details add a gentle, flattering fit.
LAKE’s playful prints and classic stripes keep your sleepwear looking fresh and fun. You can find sets for women, men, and kids, so everyone in your house can enjoy a cozy night. Many styles come in a range of sizes, making it easy to find your best fit.
Tip: If you’re shopping for a gift, LAKE Pajamas are a popular choice for new moms and families who love to match.
Best Sellers
You might wonder which LAKE Pajamas styles everyone raves about. Here’s a quick look at their most popular picks:
Product Name | Key Features & Popularity Indicators |
|---|---|
Pima Short Robe | Breathable, soft, durable; great for summer; true to size; loved as a postpartum gift |
Maternity Short-Long Set | Nursing-friendly buttons; fits like regular pajamas; multiple maternity styles |
Pima Short Long Set | Classic style; several inseam lengths; breathable; many color options |
Pima Shorts Set | First purchase for many; new prints yearly; true to size; size up for longer shorts |
Pima Crew Shorts Set | Slimmer fit; crewneck tee; sizing up recommended; strong sales with 50% off |
Relax Shorts Set | Thicker, cozier fabric; sizing up recommended; praised for comfort |
Pima Ruffle Nightgown | Soft, adjustable straps; comfy for pregnancy; sizing runs slightly large; 50% off sale |
Relax Set | Thicker fabric; loungewear fit; great for winter; true to size |
Pima Long-Long Set | Multiple inseam options; true to size; popular for fall/winter; many prints on sale |
Pros and Cons
Pros:
Super soft, breathable pajamas
Fun prints and classic stripes
Family matching options
Thoughtful details like button-fronts and smocking
Wide range of sizes
Cons:
Some styles may require sizing up for the best fit
Thicker fabrics better for winter, not summer
LAKE Pajamas gives you comfort, style, and a playful spirit—perfect for anyone who wants to look forward to bedtime.
8. Cozy Earth
Overview
You want pajamas that feel soft, look stylish, and help the planet. Cozy Earth checks all those boxes. This brand has made a name for itself by using premium bamboo viscose and silk, both known for their comfort and eco-friendly qualities.
Cozy Earth takes part in every step of the process, from sourcing materials to working with manufacturers who share its green values. You get sleepwear that feels luxurious and supports a healthier planet.
Features
Cozy Earth pajamas stand out for their thoughtful design and sustainable approach. The bamboo fabric feels ultra-soft and smooth against your skin. It’s hypoallergenic and free from harmful chemicals, so you can relax knowing your pajamas are safe.
The material helps regulate your body temperature, keeping you cool if you sleep hot and cozy when it’s chilly. You’ll also notice how durable these pajamas are—they hold up wash after wash.
Cozy Earth commits to ethical manufacturing, fair wages, and safe working conditions. Their eco-friendly processes help reduce environmental impact.
Tip: If you care about sustainability, you’ll love that Cozy Earth uses bamboo that grows quickly without pesticides or lots of water.
Best Sellers
You have plenty of choices with Cozy Earth’s pajama lineup. The long-sleeve bamboo pajama set gets top marks for softness and breathability. Many people say it’s perfect if you struggle with temperature swings at night. The set comes in five colors and a wide range of sizes, including tall options.
You can also pick short-sleeve tops, pants, shorts, or even sleep dresses. These pajamas blend 95% bamboo with 5% spandex, so you get stretch and comfort. Reviewers love the 10-year warranty and the 100-night sleep trial, which shows Cozy Earth stands behind its products.
Pros and Cons
Pros | Cons |
|---|---|
Ultra-soft, breathable bamboo fabric | Higher price point |
Excellent temperature regulation | Limited color range |
Hypoallergenic and chemical-free | |
Durable and machine washable | |
Ethical, eco-friendly manufacturing | |
10-year warranty and 100-night sleep trial |
Cozy Earth gives you pajamas that feel amazing and support your values. If you want comfort, style, and a greener choice, this brand is worth a look.
How to Choose the Best Place to Buy Pajamas Online?
Choosing the best place to buy pajamas online can feel overwhelming, but you can make it simple by focusing on what matters most to you. Here’s how you can narrow down your options and find the best pajamas for your needs.
Budget
Start by setting a budget. You’ll find everything from affordable cotton pajamas to luxury pajama sets online. Decide how much you want to spend before you start shopping.
If you want value, look for stores that offer sales or bundle deals. Sometimes, you can get high-quality cotton pajamas at a great price if you shop during special promotions.
Tip: Check for free shipping or first-time buyer discounts. These perks can help you stay within your budget.
Fabric Preferences
Think about what feels best against your skin. Cotton pajamas are a favorite because they’re soft, breathable, and easy to care for. If you get hot at night, bamboo or modal fabrics might work better for you.
Some people love the smooth feel of satin or silk. Always read the product description to see what materials are used.
Cotton pajamas: Great for year-round comfort
Bamboo: Cool and moisture-wicking
Satin/Silk: Luxurious and smooth
Style Needs
What style do you like? Some people want classic button-down pajama sets, while others prefer shorts and tanks. You might want matching family pajamas for the holidays or something simple for everyday wear.
Look for brands that offer a wide range of sizes and patterns. The best place to buy pajamas online will have options for everyone.
Shipping and Returns
Before you buy, check the store’s shipping and return policies. Fast shipping can be a lifesaver if you need pajamas quickly. Easy returns mean you can shop with confidence. The best place to buy pajamas online will make returns simple and hassle-free.
Remember: Always read customer reviews to see if the store delivers on its promises.
Conclusion
You have so many great places to buy pajamas online in 2025. E-commerce makes shopping easy, with endless choices and competitive prices. Today, you see more luxury and sustainable pajamas than ever. Many brands now offer custom designs and smart fabrics for better sleep.
When you pick your next pair, think about what matters most—fabric, fit, or eco-friendly options. Want something special? Try Friendtex for premium, customizable, and green pajamas. Treat yourself to comfort and style—your best night’s sleep starts with the right pajamas!
FAQ
How do you pick the right pajama size online?
You should check the size chart on each store’s website. Measure your chest, waist, and hips. Compare your numbers to the chart. If you’re between sizes, go up for a comfy fit.
Can you return pajamas if they don’t fit?
Most online stores let you return or exchange pajamas. You need to keep the tags on and follow the return instructions. Always read the store’s return policy before you buy.
What’s the best fabric for hot sleepers?
If you get hot at night, choose pajamas made from bamboo, cotton, or modal. These fabrics feel cool and wick away sweat. You’ll sleep better in lightweight, breathable materials.
Can you customize pajamas when you order online?
Many brands let you pick colors, prints, or add your name. Some stores offer embroidery or custom sizing. Look for a “customize” button or contact customer service for help.
How do you care for your new pajamas?
You should wash pajamas in cold water and use a gentle cycle. Skip bleach. Air dry or tumble dry on low. Always check the care label for special instructions.
