You can’t miss how the transparent underwear trend is everywhere lately. Ashley Graham’s sheer runway looks at Milan Fashion Week turned heads and sparked conversations about body positivity.
Designers like Versace and Miu Miu keep pushing this trend, making it a bold fashion statement. The numbers back it up, too—just look at the sales growth and search interest:
Evidence Type | Statistic / Insight | Timeframe |
---|---|---|
Market Size Projection | Global women’s underwear market projected to grow at 5.1% CAGR, reaching $53.99B | 2025–2032 |
Amazon Sales Surge | Sexy Sheer Underwire Lingerie Sets sales increased by 100% (5,069 units) | February 2025 |
Search Interest Peak | Google Trends peak for “women’s lace underwear” at 100% normalized value | September 2024 |
You see the transparent underwear trend not just as a style choice, but as a celebration of self-expression and confidence.
Key Takeaways
The transparent underwear trend celebrates confidence and self-expression by making lingerie a visible and stylish part of outfits.
Celebrities and social media play a big role in popularizing sheer styles, helping people feel comfortable and proud of their bodies.
Brands like Friendtex offer comfortable, customizable underwear that fits all body types and supports body positivity and inclusivity.
Sheer lingerie has evolved from restrictive garments to empowering fashion that encourages openness and challenges old beauty standards.
The transparent underwear market is growing with a focus on comfort, sustainability, and styles that suit diverse lifestyles and values.
Transparent Underwear Trend in Fashion

Runway and Celebrity Influence
You see the transparent underwear trend everywhere, from high-fashion runways to your favorite celebrity’s Instagram. Designers love to play with sheer fabrics and peekaboo underwear trend moments.
At Paris Fashion Week, you spot transparent dresses and see-through clothing that make bold statements. The pantsless fashion look, with mini dresses and visible underwear, pops up at shows by Miu Miu and Ferragamo.
You notice how layering lingerie—like micro-bras, bralettes, and corsets—under blazers or dresses has become a go-to style. Prada and Jacquemus even offer bras as layering pieces, showing how underwear as outerwear is now mainstream.
Fashion runways have revived barely-there slip dresses and the naked dress, bringing back late ’90s and early 2000s vibes. These looks celebrate confidence and self-love.
Celebrities have always pushed the visible underwear trend forward. Madonna’s cone bra, Kate Moss’s sheer slip dresses, and Selena Quintanilla’s bustier tops all made headlines.
More recently, stars like Anya Taylor-Joy, Sabrina Carpenter, and Jenna Ortega have rocked transparent looks on the red carpet. Their choices help normalize underwear-as-outerwear styles.
Here’s a quick look at some celebrities who shape this trend:
Celebrity | Contribution to the Trend |
---|---|
Hailey Bieber | Blends structured blazers with bralettes for everyday style |
Beyoncé | Wears high-waisted hot pants on the red carpet |
Emily Ratajkowski | Layers lingerie with tailored outerwear, pushing boundaries |
You see how these icons make the trend feel fresh and accessible.
Friendtex stands out as a premium manufacturer, offering innovative women’s underwear that fits perfectly with the transparent underwear trend. You get high-quality, comfortable, and stylish options that let you join the trend with confidence.
Social Media and Pop Culture
Social media drives the transparent underwear trend faster than ever. Platforms like TikTok and Instagram turn runway moments into viral challenges. You scroll through endless posts of influencers and everyday people showing off their take on see-through clothing.
About 40% of online lingerie sales now come from social media influence, and 70% of women say digital content shapes their choices. You see brands using these platforms to highlight inclusivity, comfort, and sustainability.
Younger shoppers especially care about how brands like Friendtex use eco-friendly materials and transparent business practices.
Pop culture keeps the trend in the spotlight. You watch music videos, red carpet events, and even TV shows where the peekaboo underwear trend takes center stage. The transparent underwear trend is more than a style—it’s a movement that celebrates self-expression and body positivity.
Sheer Trend and Body Positivity

Challenging Beauty Norms
You notice the rise of the sheer trend everywhere, and it’s changing how people think about beauty. Sheer styles pop up on runways, in stores, and across social media feeds. You see models of all shapes and sizes wearing sheer outfits, and it sends a powerful message.
The transparent underwear trend doesn’t just show skin—it shows confidence. You realize that fashion experts describe transparent underwear and sheer clothing as tools for openness and body positivity. These pieces invite you to embrace your body, no matter your shape, age, or gender.
The Victoria and Albert Museum included gender neutral underwear in its famous ‘Undressed: A Brief History Of Underwear’ exhibit. This move highlights how underwear reflects modern ideals, including gender fluidity and the challenge to traditional beauty standards.
The museum’s choice signals a cultural shift toward inclusivity and body positivity.
You see how sheer styles encourage you to celebrate your body. The trend pushes back against narrow beauty ideals and welcomes creativity. You get to join a movement that values authenticity and diverse representation.
Transparent underwear and sheer outfits invite you to start conversations about freedom and the celebration of the human form.
Here’s how the sheer trend supports body positivity and diversity:
Sheer clothing and transparent underwear promote openness and self-acceptance.
The trend encourages you to feel confident, no matter your body type.
Designers blend innovation with tradition, making fashion more inclusive.
Sheer styles foster creativity and invite you to express yourself.
The movement challenges old beauty standards and celebrates diversity.
Friendtex stands out in this movement. You find custom sexy women’s underwear designed for different body shapes, including plus-size and curvy women. Friendtex offers extended sizes and flattering cuts that enhance curves and provide a seamless, comfortable fit.
Their lingerie combines comfort, style, and support, making it easy for you to feel good in your skin. You can even customize your underwear, so you get a collection that truly celebrates body positivity.
Empowerment and Self-Expression
You feel empowered when you wear sheer styles. The sheer trend isn’t just about looking good—it’s about feeling good. Research shows that lingerie, especially sheer lingerie, has evolved from restrictive undergarments to playful and empowering pieces.
You wear lingerie for yourself, not just for someone else. This shift helps you feel comfortable and confident in your skin.
Psychologists say that wearing nice lingerie, including sheer types, can boost your confidence and self-esteem. You might notice that you stand taller and smile more when you wear something that feels special. Lingerie can help you feel feminine, liberated, and powerful.
You choose sheer outfits as an act of self-expression, showing the world who you are.
Friendtex supports your journey. You get high-quality, comfortable designs that fit your body and your style. Their commitment to inclusivity means you find underwear that suits you, no matter your size or shape.
Friendtex uses premium materials and offers customization, so you can create pieces that match your personality. You feel empowered to express yourself and celebrate your individuality.
Tip: When you choose sheer styles, you’re not just following a trend. You’re joining a movement that values confidence, diversity, and self-expression.
Sheer Lingerie Trend: Past and Present
Historical Evolution
You might be surprised by how much the sheer lingerie trend has changed over time. Lingerie started as something hidden and restrictive. In the 18th century, women wore corsets made from iron and whalebone. These shaped the body but didn’t offer much comfort.
After World War I, corsets faded away because women wanted freedom and comfort. You see the shift in the late 1920s and 1930s when stretchy fabrics like Lycra and rayon appeared. These new materials made lingerie softer and shinier.
Let’s look at some key moments in lingerie history:
Mary Phelps Jacob patented the modern bra in the early 20th century, making lingerie lighter and easier to wear.
Frederick Mellinger introduced padded bras, adding shape and fullness.
The bullet bra of the 1950s gave a pointed look, making lingerie more about style.
The Wonderbra in the 1960s changed how you think about cleavage and beauty.
The sports bra in the 1970s focused on support for active lifestyles.
Stretch lace and microfiber made lingerie more delicate and sheer, helping the sheer lingerie trend grow.
Victoria’s Secret in the late 1970s started marketing sheer, visible lingerie as something to show off, not just hide.
Lingerie has always balanced modesty and allure. Over time, sheer fabrics became popular because they let you reveal just enough while staying comfortable.
Modern Interpretations
Today, you see sheer lingerie everywhere, from runways to social media. Designers like Miu Miu, Gucci, and Rick Owens use sheer fabrics to create bold, stylish looks.
The transparent underwear trend is a revival of Y2K styles, like the peekaboo look, but now it’s more inclusive. You notice that designers balance exposure with comfort, making these pieces feel fearless but wearable.
Society’s attitude toward lingerie has changed a lot. In the past, lingerie was about hiding and shaping your body. Now, it’s about celebrating who you are. The sheer lingerie trend lets you express your personality and feel confident.
You see brands offering full-coverage underwear designed to be seen under sheer garments. This shift means you can choose styles that fit your mood and your body.
Nensi Dojaka’s work with Calvin Klein shows how designers reinterpret sheer lingerie for today’s world. Her designs feel moody and sensual, moving away from classic styles. You get to enjoy lingerie that’s not just functional but also a statement of self-expression.
Tip: When you pick sheer lingerie, you’re choosing comfort, style, and a little bit of daring. You join a movement that values freedom and individuality.
Friendtex Women’s Underwear and the Trend
Seamless and Cheeky Styles

You want underwear that feels invisible under your clothes. Friendtex’s seamless underwear gives you that smooth, no-show fit. You can wear tight jeans or sheer styles without worrying about lines showing through. The seamless construction feels like a second skin, so you stay comfortable all day.
If you love playful looks, you’ll find the cheeky cut adds a fun twist. It flatters your shape and gives you confidence when you try out visible panties or layer with transparent outfits.
Here’s what makes these styles stand out:
Seamless underwear eliminates visible lines, perfect for the transparent lingerie trend.
The second-skin feel works well under sheer styles and tight clothing.
Cheeky cuts offer a balance of comfort and visual appeal.
Customization lets you pick fabrics, colors, and lace for a unique look.
You get underwear that’s both functional and fashionable.
You see how these features help you join the trend while staying true to your style.
Comfort, Customization, and Quality
You know comfort matters most when choosing impactful underwear. Friendtex uses soft, breathable fabrics like cotton, bamboo, and ice silk. You feel cool and fresh, even on busy days. The elastic waistbands and stretchable materials move with you, so you never feel restricted.
You can customize your underwear, picking the size, color, and pattern that fit you best. Friendtex offers options for every body type, making sure you find the right fit.
Quality is always a priority. You notice the durable stitching and premium materials that last through many washes. Friendtex’s commitment to comfort and customization means you get underwear that feels good and looks great.
You can express your personality and enjoy the confidence that comes with wearing something designed just for you.
Tip: Try mixing seamless and cheeky styles for a wardrobe that’s ready for any occasion. You’ll love how these pieces make you feel empowered and stylish.
Consumer Reactions and Practical Considerations
Embracing the Look
You see people everywhere embracing the transparent underwear trend. It’s not just for celebrities anymore. You notice friends and influencers showing off sheer bodysuits with oversized jackets or layering embellished bralettes under blazers.
These looks blend confidence with practicality. You might even spot someone pairing a transparent skirt with a bold thong illusion, turning heads while staying true to their style.
Here’s how most consumers react to the trend:
You move from hiding your underwear to making it a fashion statement, inspired by icons like Kelly Rowland and Halsey.
You value comfort and support, feeling better when your bra is visible and fits well.
You feel a nostalgic connection to ‘80s style, channeling Madonna’s influence with exposed bras.
You notice bras are easier to show off than briefs, but some people experiment with sheer skirts and cheeky cuts.
You appreciate brands that offer inclusive sizing and representation, making the trend accessible for all body types.
You enjoy the blend of comfort, style, and self-expression, which leads to positive feelings about the trend.
Tip: Try layering sheer pieces with opaque basics. You get a look that’s both daring and wearable, perfect for everyday confidence.
You also see a shift in values. Many people prefer sustainable, low-impact underwear made from eco-friendly materials like organic cotton and bamboo. You want brands that care about the planet and offer transparency in their supply chains.
Aspect | What You Value |
---|---|
Comfort | Soft, breathable fabrics |
Style | Modern, playful designs |
Sustainability | Eco-friendly materials, ethical production |
Inclusivity | Extended sizes, diverse representation |
Balancing Style and Comfort
You want underwear that looks good and feels great. Sometimes, you face challenges. Price can be a hurdle, especially when you look for sustainable options. You notice that quality materials matter. You need underwear that fits well, feels soft, and still looks stylish under sheer outfits.
You also care about transparency. You want brands to be honest about their sustainability claims. Gen Z shoppers, especially, watch out for greenwashing. You look for brands that offer inclusive sizing and styles, but you know this adds complexity to design and production.
You seek stylish designs that don’t sacrifice comfort.
You want seamless fits for invisible layering.
You look for breathable fabrics that keep you cool all day.
You value brands that reflect your ethics and identity.
Note: When you find underwear that balances style, comfort, and sustainability, you feel confident and loyal to the brand. You know you’re making a choice that fits your values and your lifestyle.
The Future of Transparent Underwear
Market Outlook
You can expect the transparent underwear market to keep growing. New styles and materials pop up every season. You see more brands focusing on comfort, style, and sustainability. The demand comes from many places and people:
North America, especially the U.S., leads the way. People here want expressive, inclusive, and premium underwear.
Asia Pacific, with countries like China, Japan, and South Korea, is catching up fast. Urban life and a growing middle class drive interest in fashion and personal care.
Millennials and Gen Z shape the market. They love trendy, expressive, and inclusive underwear. They also care about eco-friendly choices and ethical production.
Younger shoppers look for seamless underwear and athleisure styles. They want underwear that fits both active and everyday life.
The rise in health and fitness means more people want comfortable, stylish underwear for all-day wear.
You notice that brands now offer more options for different body types. You also see a push for transparency in how underwear gets made.
Lasting Impact on Fashion
You watch the transparent underwear trend change how people dress and feel. It’s not just about showing skin. It’s about confidence, comfort, and self-expression. Industry experts say you’ll see even more innovation soon:
Brands use new materials and seamless technology for a smooth, elegant look.
Eco-friendly collections with organic and recycled fabrics are becoming more common.
Underwear now comes with adaptive fits and adjustable features for all body types.
You find more loungewear and athleisure options that blend comfort with style.
Brands focus on ethical manufacturing and clear supply chains.
Shopping gets easier with AI-powered personalization and better online stores.
You see that transparent underwear is here to stay. It keeps evolving with your needs and values. The trend shapes not just what you wear, but how you feel about yourself and the world.
Conclusion
You see how the transparent underwear trend has sparked new conversations about body positivity and self-expression.
This movement, led by celebrities and inclusive brands, encourages you to embrace your body and break free from outdated fashion rules. Wearing transparent styles lets you tell your own story and feel empowered.
Positive body image grows when you choose clothing that feels authentic.
Sustainable and inclusive underwear brands help you feel confident and comfortable.
The way you use and enjoy your clothes can boost your self-image.
Whether this trend lasts or evolves, you can count on Friendtex to keep supporting your journey toward confidence and self-love in fashion.
FAQ
What makes seamless underwear a good choice for sheer outfits?
You get a smooth look with seamless underwear. It hides lines under your clothes. You can wear it with tight or see-through pieces and feel confident all day.
How do I pick the right size for Friendtex women’s underwear?
You should measure your waist and hips. Then, check the size chart on the Friendtex website. This helps you find a fit that feels comfortable and looks great.
Can I customize my underwear order with Friendtex?
Yes, you can! Friendtex lets you choose colors, fabrics, and even add your logo. You get underwear that matches your style and needs.
Are Friendtex underwear styles comfortable for daily wear?
Absolutely. You feel soft fabrics and gentle waistbands. The underwear moves with you and keeps you cool. You can wear them every day without discomfort.
How do I care for my Friendtex underwear to keep them looking new?
You should wash your underwear in cold water with mild soap. Avoid bleach and high heat. Let them air dry. This keeps the fabric soft and stretchy.